ASUS's unique aesthetics of technology and art

On September 20, 2016, the ASUS Zenvolution new product launch was successfully held at the Crowne Plaza Beijing Lido. The launch showcased the highly anticipated Zenvolution 3 and Zenvolution 3 Pro two-in-one notebooks and Zenvolution 3 thin-and-light laptop. At the launch, the Zenvolution and Zenvolution series new notebooks, with their slim, beautiful and ingenious design essence, demonstrated ASUS's unremitting pursuit of the beauty of design, and once again interpreted the perfect combination of technology and art.

Exquisite craftsmanship creates a light and beautiful appearance

ASUS ZenBook 3 is made of metal material, which is about 6.9mm thin and 695g light . The ZenBook 3 has two colors: icicle gold and titanium gray . The two colors are matched with ASUS's four colors of deformable keyboard, which is closer to the user's aesthetics. ZenBook 3 is equipped with Intel Core i7 processor, 8GB DDR3 memory and high-performance 512GB SSD hard drive , which can easily complete the high-load tasks required for daily office and leisure entertainment. At the same time, it can also connect two external 4K monitors to obtain four times the pixels of full HD pictures, which can provide users with a better user experience. ZenBook 3 has high-fidelity speakers and ASUS's unique SonicMaster technology , as well as ASUS AudioWizard audio software with five customizable sound environments , bringing users the most realistic sound experience. Its 12.6-inch screen supports 3K resolution , which is smoother to touch and clearer to display than products of the same level.

Elegant metal style creates pure beauty

ASUS Transformer 3 Pro is made of magnesium-aluminum alloy , and the whole machine is about 8.35mm thin and weighs about 790g . It is equipped with a metal stand , and its maximum opening angle is 155° . Whether sitting or standing, or even lying on the floor, ASUS Transformer 3 Pro can meet the angle requirements of the stand opening and closing when placed. At the same time, the heat sink cooling technology used in Transformer 3 Pro can bring a stable and powerful cooling experience to the entire computer. In terms of hardware, ASUS Transformer 3 Pro has an Intel Core i7 processor and a fast 16GB LPDDR3 memory that can easily complete difficult tasks. The fast SSD hard drive can provide 18 times the transmission speed and 3.6 times the ultra-fast startup speed compared to traditional mechanical hard drives, and can also extend battery life by 37% .

Light and comfortable, exquisite and elegant

The ASUS ZenBook 3 is about 11.9mm thin and weighs about 910g . It is made of premium aviation-grade materials, which are lighter than the alloy used in standard laptops, but 50% stronger . The full-size keyboard of the ZenBook 3 has a keyboard edge that is only 2.1mm away from the edge of the body. Its 12.5-inch screen uses the fourth-generation Corning Gorilla Glass , which is stronger and more durable. At the same time, the ZenBook 3 also has three theme colors: royal blue , rose gold and quartz gray , and each theme color is harmoniously compatible with the luxurious gold decorative lines on the edge of the body, which is more elegant. The ASUS ZenBook 3 uses the latest Intel Core i7 processor in hardware and is equipped with a full solid-state drive , which can quickly open and run large applications. In terms of heat dissipation, the use of thin plastic steel fans and copper alloy heat pipes can quickly exhaust hot air from the air outlet and remain quiet even under full load. In terms of expansion performance, the ASUS ZenBook 3 is equipped with a Type-C interface , which supports faster data transmission speeds, and the interface can be plugged in and out on both sides . In terms of visual display, the ZenBook 3's colorful display optimization technology can provide more vivid, more realistic colors and better images. In terms of audio, ASUS SonicMaster sound technology is equipped with four independent high-quality speakers to provide users with a theater-level realistic sound surround experience.

Adhere to the "craftsmanship" quality and the appearance design is extremely exquisite

The beauty of the concentric circle design concept is reflected in the new ASUS Lingyao 3. The designer created a softer arc at the corner of the Lingyao 3 body, and used a unique two-stage anodizing process to create a charming golden edge . In order to complete the design of the new theme, the design team also added a unique gold color and a golden keyboard backlight to the "ASUS" LOGO on the top cover. In addition to the visual effect, it also implies the meaning of the hour hand crossing the dial, which is both design and philosophical. In addition to adhering to the concentric circle design, a lot of attempts have been made on the design detail of "texture". The depth and density of the concave surface, and the gloss after reflection are constantly being improved. It perfectly embodies the "unique" thinking and concept. Mr. Yang Jianwen, Director of Consumer Notebook Products at ASUS Computer China Business Headquarters, took us to appreciate the charm of the Lingyao and Linghuan series notebooks on site, explaining what it means to "rely on strength when you can rely on appearance."

It is aesthetics and unique skills. Jing Boran made a surprise appearance

At the press conference, the spokesperson for ASUS's ultra-thin notebook series made a surprise appearance. When talking about his experience using ZenBook 3, Jing Boran said, "Objects have souls," and every detail of ZenBook 3 exudes beauty.

At the press conference, ASUS Group President and CEO Mr. Shen Zhenlai announced the prices of ASUS ZenBook and ZenBook series notebooks: ASUS ZenBook 3 starts at 8499 , ASUS ZenBook 3 Pro starts at 6999, and ASUS ZenBook 3 starts at 5299. The ZenBook 3 JD Mall is now officially open for reservations: http://sale.jd.com/act/SV5KguoFNDpL.html , and the reservation price is reduced by 500 yuan. With the acceleration of a new round of technology and the spread of personalized demands, China's industrial design has gradually moved from going abroad to touching the world. As a global leading consumer electronics company, ASUS will incorporate more and more personalized and diversified industrial designs into new products, comprehensively advocating more creative, more convenient, and more elite application experiences to consumers, and also pointing out the direction for the future development trend of industrial design in the industry.