Teacher Qianhe has a complete guide for smart app developers waiting for you to open

This year, the mini program war between BAT and Baidu was fierce. Some industry insiders pointed out that investing in mini programs is like panning for gold, with opportunities and risks. Therefore, in the mini program race, the help of experts can sometimes make or break the battle. At the open class of smart mini programs held by Baidu on December 13, Ping Xiaoli, general manager of Baidu APP, shared the rules for successful mini program development and explained Baidu's smart mini program "Developer Co-construction Plan", proposing that smart mini programs should go hand in hand with developers and become a solid backing for developers.

According to reports, in response to the common needs of mini-program developers for traffic, funding, business models, promotion and marketing, Baidu Smart Mini-Program will provide a "Co-construction Plan" that includes four support policies, namely "Thousands, Hundreds and Elevens", corresponding to "Hundreds of Billions of User Traffic", "Hundreds of Billions of Advertising Revenue", "Ten Billion Innovation Funds", and "One-to-One Professional Services", providing assistance to developers throughout the entire process from development to operation and monetization.

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In terms of traffic support, Baidu App alone has covered 150 million DAU, and the support of hundreds of billions of traffic does not stop there. Baidu's global traffic, including Baidu Maps, Baidu Netdisk, Tieba, etc., will become the entrance to the smart mini program. In addition to these internal traffic of Baidu, this time the smart mini program also introduced iQiyi, Kuaishou, Bilibili and other large traffic entrances to join the open source plan to integrate more traffic and help more mini programs become rare martial arts geniuses.

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In addition to the inherent advantage of "traffic", Baidu will also provide developers with two "close weapons" in the form of "10 billion advertising revenue" and "1 billion innovation fund". It is reported that the smart mini program will provide 90% of the advertising revenue to developers through the advertising component to solve the funding problem in the early stage of entrepreneurship. At the same time, Baidu will allocate 1 billion funds for joint operation promotion and innovation incubation. Taking the smart mini program red envelope activity as an example, the platform has currently recommended more than 100 mini programs, bringing more than 10 million new traffic to developers.

***, in order to avoid developers holding the guidebook but looking confused, the smart mini program also helps developers find mentors. The open class invited big names in the fields of TP and investment to jointly announce the launch of the "Evangelist Program". It is reported that the program will bring together industry experts to guide developers and help "unique" development wizards avoid being buried by the mini program gold rush.

After the Beijing event, the second lesson will be held in Shanghai on December 19, when Baidu Smart Mini Program will share the "martial arts secrets" of obtaining mini program traffic with developers in Shanghai.