After the rise of short videos , whether it is for live streaming and selling goods, or just for sharing the exquisite life, everyone has started to use short video apps such as Kuaishou and Douyin. However, as far as the general public is concerned, everyone’s cultural level and cultural literacy are uneven. For some people, the biggest difficulty in making short videos is the poor writing of the copy. So, what should you do if you can’t write the copy for short videos ? How to write short video copy? Are you still using copywriting like “I am the source manufacturer” and “One piece is also wholesale price” to make sales videos? It would be strange if such low-level copywriting had any views! What to do? Showcase your sales results! For example, “700 million cups of milk tea are sold a year, which could circle the earth twice”, but the flavors are not introduced. Is it delicious? Not telling you! To be frank, the result is that they buy a lot! If you are dealing with a large category and your sales are not as good as others, you can emphasize that you are a leader in a certain niche, such as "Super delicious crayfish under 50 yuan" or "The best-selling computer under 5,000 yuan." What if it is a new product with no sales? Then you can say this: “The facial mask was snapped up by 500,000 people as soon as it was launched on the market.” In addition, the results emphasize the sense of immersion, such as "7 out of 10 cans of unsold herbal tea are from Moduobao" and "6 out of every 10 orders sold through live streaming are from Kuaishou e-commerce"! In addition, today I will share three free and easy-to-use copywriting material websites. 1. Wukong Q&A covers the latest and most popular copywriting in many industries such as parenting, automobiles, food, fashion, and beauty, which can be used for reference and learning. 2. Rhyme Wizard: Just input a word and it will give you many rhyming associated words, phrases, idioms, and poems, allowing you to write your copy with a rap feeling. 3. The Valley of Golden Quotes has all kinds of famous quotes, classic lines, beautiful prose sentences, and ancient style sentences. There is also the source of each paragraph and the author can use any sentence he wants to write in the future, which are all more beautiful on the street. The short video copy will become popular among the first people to use it, and then it will be imitated by countless people. When more and more people use it, such copy will become common, so new copy will have to be created. Everything rises and falls; this is the law of development of things. Use them and cherish them! |
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