88% of Apple users have disabled app tracking. What are the considerations for the remaining 12%?

The issue of APP obtaining user privacy has intensified from controversy to conflict around the world. According to the analysis and research of foreign data agencies, since Apple officially pushed the official version of iOS 14.5 operating system on April 26, 88% of users have chosen to disable the APP tracking function, and the remaining 12% of users have actively chosen to allow APP to track their private data.

88% of Apple users have disabled app tracking. According to the latest data from analytics company Flurry, only 4% of iPhone users in the United States have actively chosen to allow app tracking after updating their devices to iOS 14.5. The data is based on a sample survey of 2.5 million daily mobile active users. If you look at users worldwide who allow app tracking, this number rises to 12% in a sample size of 5.3 million users.

As for the remaining 12%, it is hard to explain in one sentence. Maybe some people don’t know what it is and just choose it at random. Maybe some people think they don’t have any private data to protect. Maybe some people think that if the APP cannot obtain information, then many functions will not be useful.

After all, if user data is lost, many apps may no longer be able to provide more accurate push notifications and services, which is also a headache. Is there an overreaction to the privacy issue?