Kuaishou announces full-link support for HDR video, enabling HDR video creation and consumption

Recently, Kuaishou APP announced that it will provide users with a full-link HDR (high dynamic range) experience. Users can achieve one-stop operation of HDR video shooting, editing, uploading, and playing in Kuaishou APP. As the first platform in the short video field to fully support HDR video technology, Kuaishou's move will bring users a deep immersive viewing experience with clearer and more delicate picture quality, greatly improving the creation and consumption experience of short video users.

Compared with ordinary SDR videos, HDR videos can record and present higher dynamic range, wider color gamut, and more natural color transition. With its higher contrast, richer details, more realistic colors and more delicate pictures, HDR technology has become a trend in the current video field.

As a national short video platform, Kuaishou announced in January this year that it fully supports the upload and consumption of videos in various HDR formats, becoming the first short video platform in China to support the upload and consumption of HDR videos. In this upgrade, Kuaishou has added HDR video shooting and editing functions on the previous basis, realizing a complete closed loop of HDR video production and consumption, and once again becoming an industry leader.

It is understood that the way users use Kuaishou to create HDR videos is not complicated. Just find the HDR button in the drop-down menu on the right side of the shooting interface, click to turn it on, and you can directly edit, upload and watch the HDR video after shooting, without switching between different apps. HDR shooting depends on the hardware support of the mobile phone. Currently, Kuaishou provides this capability for mobile phones with HDR shooting capabilities.

It is worth noting that as the industry's first short video platform that supports HDR video shooting and editing, Kuaishou provides users with a high degree of freedom in creating HDR videos. After shooting, users do not need to convert HDR videos into ordinary SDR videos. They can immediately perform editing operations such as composing music, adding special effects, and editing high-contrast HDR videos according to their own creative intentions. At the same time, Kuaishou also supports mixed editing of HDR videos and ordinary SDR videos.

Currently, Kuaishou HDR supports uploading videos in multiple formats including HDR10, HLG, HDR10+, etc. In addition, considering that some user devices do not support HDR display, Kuaishou will try to provide a similar HDR video experience for all users through algorithm adaptation.

As a short video platform with an average daily active user base of over 300 million, Kuaishou has always been committed to providing users with high-quality audio and video experience. The achievement of full-link support for HDR video once again reflects Kuaishou's ultimate pursuit of user experience. In the future, Kuaishou will continue to work hard to provide users with more convenient creation tools and better playback effects.