WeChat cloud storage charges kill three birds with one stone, but it is "going against the trend"

Monopoly is not just limited to malicious competition. Using industry monopoly status to squeeze the interests of upstream and downstream of the industrial chain is also a monopolistic behavior.

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Adjusting the fee structure is a forced move

Under pressure from antitrust from the App Store, Google Cloud Platform recently reduced its fees from 20% to 3%. Previously, Apple was also forced to make concessions and opened the App Store to third-party payment. The mandatory 30% "Apple tax" will become history. In contrast, domestic cloud service providers are still targeting users. WeChat, which has 1.2 billion users, will launch a paid cloud storage service. Internet giants are endlessly exploring the possibility of "charging".

From the perspective of charging for chat history, it is mainly used for functions such as device migration, cloud backup and recovery. Regardless of whether this is a rigid demand of users, WeChat chat history is generally backed up to both the computer and the mobile phone at work. If you buy a cloud storage service just for mobile backup, it is a bit nonsensical. In other words, before WeChat charges for cloud storage, both the PC and mobile WeChat clients will usher in major version upgrades, and they will develop in a direction that is unfavorable to users, which may cause a product regression.

The crux of cloud storage

First, let's look at why iCloud has a charging plan? First of all, as a general hardware device, Apple's device itself has storage space, and the cloud is not completely charged, but only as an extended service, and mainly for photos, videos and other files that take up storage space. Some people believe that the purpose of iCloud is to increase user stickiness and conversion costs, not to make money. Previous data showed that iCloud will generate at least $1 billion in revenue for Yunshang Guizhou every year, which shows that Apple's cloud service does have costs.

On the other hand, domestic Internet giants, while providing public cloud services to the outside world, are also harvesting users' wallets. Of course, domestic Internet companies have not yet set their sights on developers. This is simply because they have not yet gained pricing power in the system ecosystem, and it does not mean that they will not do evil after having a monopoly. The malicious acquisition of entrepreneurs by domestic Internet giants has become a consensus, and even for a period of time, most entrepreneurs were happy to see the investment and acquisition intentions of Internet giants.

Conclusion: Technology giants have been reducing the commission rates on their platforms. Given this general trend, forcing cloud service charges is tantamount to going against the current.