Why are domestic mobile phones so popular, but still cannot outsell Apple?

Domestic mobile phones are becoming more and more popular now. Most of the popular mobile phones we hear about are domestic mobile phones. The mobile phone advertisements we see on TV are often domestic mobile phones, which shows that domestic mobile phones are indeed on the rise.

But if we look at the mobile phone sales rankings published by major research institutions, we will find that Apple phones still sell better than domestic phones, especially domestic flagships. Why is this?

Apple is smoother, and its flagship dominance is confirmed

There are many reasons why Apple phones are so popular. When the iPhone first appeared more than ten years ago, it quickly established itself in the flagship market and is a well-deserved flagship overlord. Users who choose to buy Apple phones may have different reasons, but the most fundamental reason is undoubtedly the Apple phone itself. The iPhone is the smoothest phone in the mobile phone industry, and this has long been recognized. Although the fluency of Android phones has also greatly improved, it is not even inferior to Apple.

However, the iPhone's system and processor still have great advantages. These hardware advantages make the iPhone superior to domestic flagships using Qualcomm chips. Even if it is sold at a higher price, its sales are still higher. What's more, this year's iPhone 13 has also been reduced in price, and its sales are likely to rise to a higher level.

Apple is popular both at home and abroad, while domestic flagships are slightly inferior

The high sales volume of Apple mobile phones is not only due to the Chinese market, but also the overseas market share of iPhone. As one of the earliest mobile phone manufacturers to enter the flagship market, Apple is now very popular all over the world. Compared with the iPhone, domestic flagships are slightly inferior. Domestic flagships are the most popular in China, but relatively less popular overseas.

Although many domestic mobile phone manufacturers have been exploring overseas markets in recent years, such as Xiaomi, OnePlus and Realme, most of them focus on mid- and low-end mobile phones, and their performance in the overseas flagship mobile phone market cannot be compared with Apple. OnePlus, like Apple, focuses on the flagship market and performs well, but compared with Apple, a top mobile phone giant, OnePlus is obviously not good enough.

Domestic mobile phones are heavily advertised, while Apple is relatively low-key

We think that domestic mobile phones are very popular, largely because domestic mobile phone advertisements are everywhere. We can see them everywhere, so we have a deep impression of them. Apple does not need to do this. We will find that before the release of new phones, domestic mobile phone manufacturers will first announce the spokesperson for the new phone, but Apple does not have a spokesperson. This difference also shows how confident Apple is. Even without advertising, the sales of iPhone can still be legendary.

Although there is still a big gap between the sales of domestic flagships and iPhone, in fact, in terms of market share, in our domestic market, the most popular mobile phones are still domestic mobile phones, and Apple's market share often hovers between fourth and fifth. So what kind of mobile phones do mobile phone users usually like to buy?