How to do keyword data analysis in Sogou bidding promotion?

Sogou promotion keyword data analysis is actually similar to Baidu, 360, and Shenma promotion, but why should it be explained in a separate article? Because Sogou has “0” click keywords, it is impossible to find a large number of keywords that have been displayed but not clicked. This is different from Baidu promotion and other media. So how to do keyword data analysis and SEM optimization in this area?

How to do keyword data analysis in Sogou bidding promotion?

Feng Chao from Dongguan SEM believes that in order to solve this problem, the following two points can be used to improve the effectiveness of SEM accounts:

According to the keyword report, filter out the keywords with good recent conversion effects. Then find the long-tail words in the account, increase the price of the more accurate keywords or expand the matching methods to give these similar keywords more click opportunities.

2. Optimize and adjust the promotion plan or unit. Since you cannot see the keyword status of 0 clicks, optimize and adjust the promotion plan or promotion unit. Make a promotion plan or unit data report, filter out the promotion groups with lower click-through rates, and increase the minimum price in batches. After a period of time, adjustments will be made based on the promotion results.

When there is no 0-click keyword, SEM optimization adjustment is carried out through the above three points. Other search engine media include this function and are not affected by this. I also hope that Sogou Media can fill this keyword loophole as soon as possible.