What is Baidu bidding additional creative? How to add?

The ordinary creative style of Baidu bidding promotion is very simple. Sometimes you see that other people’s creativity is obviously different from your own and has a strong appeal. This is the additional creativity of Baidu bidding. Today, Feng Chao from Dongguan SEM will introduce to you what is Baidu bidding additional creativity? How to add?

What is Baidu bidding additional creative? How to add?

Baidu bidding additional creativity: a supplement to traditional search promotion styles. By using additional creatives, you can add various forms of promotional information [such as sub-chains, APPs, etc.] below the creative description of the original promotion position/promotion link, providing merchants with a more comprehensive and personalized display method and increasing the click-through rate of the promotion link.

What is Baidu bidding additional creative? How to add?

1. Download and install such a keyword mining tool. This is a shortcut. Please download it according to the tool name.

2. Log in to the software. If you don’t have an account, you can click the register button next to it to register a new account. Please note that you must fill in a real Baidu promotion account when registering, that is, it must have been registered in the Baidu Hive backend, otherwise you will not be able to log in.

3. Find the Baidu backend function in the least side of the tool, click to enter, find additional creative click to enter

4. The following are various styles for adding creativity. Select the style you want to display and click Create New

5. Here, choose to create a new Baidu path style. After clicking Create, select the plan and unit to be added, and then fill in the name of the sub-link and the corresponding URL. The effect will be displayed in the preview.

6. When you have finished filling in the information, click OK. Please note that new creative styles are not immediately available online and need to wait for Baidu to review and approve them.

What is Baidu bidding additional creative? How to add?

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