How to optimize the account when Baidu bidding promotion is not effective?

How to optimize the account when Baidu bidding promotion is not effective? When Baidu's bidding effect is not good, how to optimize it and what to do specifically are often a problem that troubles corporate managers and bidders. In the process of managing and optimizing Baidu accounts, Feng Chao of Dongguan Network Promotion suggests that you can focus on the following four aspects:

How to optimize the account when Baidu bidding promotion is not effective?

1. Check reports, process and analyze data. Data statistics, processing and analysis are the most important for Baidu promotion. Only by doing the right things first can you do them well.

2. Add and delete keywords We are often misled by the number of keywords. The more keywords an account has, the better. The long tail theory has certain limitations in bidding ranking. A high-quality account must be neither too big nor too small in terms of account size, with both main and secondary. When adding keywords, don’t forget to delete invalid keywords. Only by giving up can you gain.

3. Continuously optimize creativity. Baidu promotion backend provides many types of reports. For example, the creative report can help us monitor the existing creative display and evaluate the effect. We can locate the core creativity through TOPN analysis and continuously optimize it.

4. Adjust keyword bids. The adjustment of keyword bids is a decision made based on the statistics and analysis of keyword effects. We need to focus on keywords with better effects and higher cost-effectiveness, reduce bids for keywords with poor results, and even pause or delete them. For keyword bids, we can use the help of bidding tools, such as bidding software, to adjust prices accurately, reduce inflated bids, improve rankings, increase clicks, and improve promotion effects.