What are competitive words? How to categorize keywords?

What are competitive keywords? Keywords related to the company's brand are used to retain existing users or potential users who have brand preferences.

Product words: These keywords indicate that netizens have relatively clear needs and are potential users worth attracting, but the competition is fierce;

Common words: relatively broad keywords that are searched by a large number of netizens. Some of these netizens are potential customers that can be won over.

Crowd words: These words are less relevant to the product but are the mainstream interests of the target audience.

Competitive keywords: These keywords are easily forgotten when setting up an account. In many cases, competitive keywords even have a higher ROI than most product keywords.

Competitive words are the brand keywords of your competitors.

Taking into account the issue of industry order, some leading companies in the industry prohibit their internal employees from placing competing keywords, which is admirable; but for many companies that are just starting out, competing keywords are undoubtedly a big piece of the search pie.