(1). Impression volume refers to the number of times you appear when netizens search for the keyword "plastic surgery". For example, when netizens search for the word "plastic surgery", the number of searches is 1,000. However, since your ranking is different in different regions, there are first and second pages, which results in your impression volume being only 500. Understand (2). Baidu bidding display volume refers to the number of times your ad is displayed when a customer searches for a keyword and sees your ad. In Baidu search promotion, the more searches you do, the more impressions you will get (3). When netizens search, if a keyword in your account that meets the netizens' search needs is triggered, the creative corresponding to the keyword will appear on the search results page, which is called a display of keywords and creatives. Impression volume refers to the number of times your promotion is shown within a certain period of time and within a certain range, reflecting the extent of your coverage of potential customers. Average daily search volume refers to the average number of daily searches by netizens in the last 30 days. The size of the average daily search volume is only related to the keyword itself and the promotion area. Generally speaking, the more promotion areas there are, the greater the average daily search volume for the same keyword. For more questions, please go to the promotion client help channel: http://yingxiao.baidu.com/support/editor/index.html For more information about Baidu promotion, please check: http://e.baidu.com/ or call the pre-sales consultation number: 400-800-8888. (4). 1. How to optimize the bidding period? For our bidders, we need to know when to promote, when not to promote, and how long a promotion should last. We all know that the bid for a keyword determines its ranking. But each keyword is the same...
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