Which is better, mini program or micro mall? What are the specific differences?

Which one is better, mini program or micro mall? What are the specific differences? Let’s follow Dongguan Feng Chao editor to take a look!

There are many types of mini programs, such as appointment type, tool type, display type, e-commerce type, etc. Among them, there are a large number of e-commerce mini-programs. Many companies and businesses have this question about e-commerce mini programs: "Official accounts have already developed micro-mall stores, is it necessary to make another mini program?

1. Operation mode

The micro mall can only run based on the WeChat official account and will no longer exist without the official account. The WeChat mini program is an independently running program that can be run independently from the official account.

2. Traffic entry

The traffic entrances of the micro mall are mainly the official account menu bar, Moments, WeChat groups, etc. The traffic entrance of mini programs is even better. In addition to being able to connect with official accounts and use official accounts as traffic entrances, it also has many entrances such as nearby mini programs, search, friend sharing, group sharing, etc.

3. Operation mode

To publicize and promote a micro-mall, you must first use the official account to publish soft articles to attract fans' attention, and then direct fans to the mall. The publicity and promotion methods of mini programs are very simple. With the help of nearby mini programs, search and other functions, you can reach users directly.

4. Experience method

WeChat Mini Programs have an experience that is almost similar to that of native APPs, and combined with the features of not requiring installation or downloading and being able to be used and left, they provide users with a better experience. Although the stability and smoothness of the micro mall are not as good as the original APP, fans can know the latest developments and information of the merchant at the first time.

After understanding, I believe most people can already understand the difference between WeChat mini programs and micro malls. What the editor wants to say is that for enterprises and businesses, there is actually not much conflict as to whether it is better to run a micro mall or a mini program. But mini programs are relatively lightweight, simple and low-cost. Therefore, when making a choice, companies should consider which one is suitable based on their actual situation.

Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764