What new customers can mini program production companies attract?

Customers with sensitive data traffic

Free ones are always more popular than paid ones, and low-priced ones always have more users than high-priced ones.

The same is true for mini program production companies. Compared with APP, mini programs consume less traffic, but can also provide experience and services comparable to APP and website.

For some users who value data traffic more, they will give priority to using mini programs rather than apps and websites when there is no WIFI.

Users in the business district

Geographical location is an important feature of mini programs. By pulling down the WeChat homepage, we can see the nearby mini programs, and the mini programs provide

It mainly focuses on “eating, drinking and having fun”, which is actually another “Meituan”.

Therefore, if the mini program wants to "attract new users", the new users are mainly within the business district.

In order to make people within the business circle of the mini program production company become their customers, first of all, after they enter the business circle, attract them to stop. Second, they can remember the business after they leave the business district.

In order to achieve the first goal, it is necessary to be close to customers, so merchants within the physical business district have an advantage in operating mini programs. Second, we need to conduct offline promotion and encourage users to use mini programs so that they can remain in users’ mobile phones even after they leave the business district.

Users who prefer search

Search is still the most familiar and commonly used Internet tool for netizens, surpassing scanning, VR recognition, etc.

Therefore, presenting mini programs in search results and encouraging users to use them can also attract a group of new users.

The requirement for merchants is that they must pay attention to the mini programs developed by large companies that own search engines, such as WeChat mini programs, Baidu mini programs, etc.

Users with precise needs

Tool-type mini-programs account for a large proportion of popular mini-programs. Tool mini programs are often disseminated through official accounts. Generally, users subscribe to a public account, scan the mini program from the public account and use it.

In other words, some users who have great interest in a certain niche field can become new users of the mini program. Because only when you have a great interest will you pay attention to the relevant public accounts.

In short, when it comes to operating a mini program, it is more difficult to attract new users than to retain them. Therefore, continuously injecting new users into the mini program is the key to the success of the mini program operation.