Sanming SEO Training: What should SEO pay attention to? What are the changes now?

Baidu search engine optimization includes many aspects. According to the URL optimization and site optimization, Baidu SEO is divided into two different directions. Ten years ago, content was dominant and external links were king. The situation has changed and the role of external links is much less than before. So, what should SEO optimization pay attention to nowadays?

What should SEO pay attention to? What are the changes now?

People who have experience in SEO optimization should know that it is very difficult to improve keyword rankings based on external links. Doing a good job in SEO optimization is mainly based on a series of website optimizations to attract website users and periodically improve rankings. The importance of content quality is unquestionable. Here we mainly explain some SEO development designs in detail.

1. Website navigation bar

Most of the time every URL appears, which may seem insignificant, but there are many ways. Is the website navigation bar obtained by imitating others or by analyzing actual data? There should be many websites that are the former. Whether the user can understand the structure of the website at a glance through the navigation bar, whether the structure of the website is clear, and whether the anchor links used in the navigation bar are reasonable all need to be fully considered.

2. Reasonable layout of content

Reasonable content layout is closely related to keywords. Whether the content selection takes into account the requirements of the customer is what the customer really wants to see and grasp. This requires SEO staff to organize, classify and sort the data, and reasonably arrange the content of homepage, navigation bar and other web pages according to the order of user needs.

Secondly, the reasonable layout of each content page must also be paid attention to. Font size, color, line spacing, etc. will affect the user's article reading experience.

3. Content is highly recommended

Content recommendation is also a part of almost every website, especially the website containing content modules, content recommendation is also essential. In addition, content recommendations can be used in many areas, such as putting it on a 404 error page, redirecting users to other pages, and so on. Although most of the websites appear frequently, not every website's content recommendation is valid. Reasonable content recommendations should be based on the user's browsing content or correctly consider the main content of the website that the user visits. The effect of random recommendations is very limited and cannot fully play its necessary role.

4. Web page clearing

The aesthetic level of the website has a great impact on the user experience. Customers will like this website at first sight and have a higher tolerance for content quality. The same is true in reverse. Customers will always be concerned about closing ugly websites. The aesthetic views of the people will continue to change. If you look at the website from ten years ago from today's perspective, most people would think it was ugly. Maybe some websites stand the test of time, but they are very few. Especially for the long-term operation of the website, adjusting the formal beauty of the website will bring new creative designs to users.

The website navigation bar may seem insignificant, but it plays a very important role in website SEO. The highly recommended approach is to adjust it according to the details of the URL rather than immediately copying the navigation bar of other URLs. Reasonable content layout includes two aspects: one is the selection of content, which must be based on the user's requirements; the other is the reasonable layout of the content page, which must take into account the user's experience.