Are you using the 6 types of keywords that you must promote when doing marketing?

There are 6 common types of keywords : brand words, product words, generic words, industry words, event words, and crowd words. So how do these 6 keywords display, clicks, conversions , ROI... usually perform? Now let’s take a look at how to compare their various KPI indicators.

1. Brand words

Company brand or unique products, such as company name and pinyin, website domain name, company hotline, company name plus product name, etc. It is used to push information to own users or potential users who have brand preferences, while preventing competitors from snatching target customers by purchasing their own brand words. KPI performance of brand words:

2. Product words

Product-related words with modifications and qualifications that do not include brand names, including product names, models, etc., such as "camera phone", "electric car", etc. Internet users who search for these words already have relatively clear product needs and are potential users worth attracting. For e-commerce business owners, all brand company products sold on their website, such as "VIVO mobile phone", will also be classified as product categories. KPI performance of product words:

3. Common words

Search terms that do not include brands and are widely used by netizens, such as "mobile phones, fruits, electrical appliances", etc. These keywords indicate that netizens have some vague desires and interests, and some of them are potential target audiences that can be won over. KPI performance of common words:

4. Crowd words

It has little direct relevance to the product, but it is the mainstream interest point shown by the target audience. For example, netizens who search for "chocolate" are very likely to be the potential target audience of "flowers", and netizens who search for "acne removal" are also very likely to be the potential target audience of a certain skin care product. KPI indicators of crowd words:

5. Activity words

Category and name of holiday or website promotion. These words are usually used to gain exposure for marketing activities such as festivals and anniversaries. KPI performance of activity words:

6. Industry terms

Some other company names and product names in the same industry are also called competing words . However, competitor words should be used with caution, as complaints will result in a deduction of account reputation growth points. For more information about the credit growth value, please click here to read the original text. KPI indicators of industry words:

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