New media traffic A-grade high-imitation products routines make money quickly, achieving a monthly income of more than 100,000

New media traffic A-grade high-imitation products routines make money quickly, achieving a monthly income of more than 100,000

In 2013, Tuzi (pseudonym), a college graduate, chose to start her own business. Because she claimed that she liked to "buy, buy, buy", and she knew some friends in the shoemaking industry, she resolutely went south to Guangzhou and started a Taobao shop owner selling imitation shoes, commonly known as "Mangosteen" or "Mountain Master", which means the owner of a copycat shop.

The business was not prosperous at first, and Rabbit also went through a sad journey. However, with the sudden rise in popularity of internet celebrity shop owners such as Zhang Dayi, Tu Zi devoted himself to research and summarized their experience - gathering popularity through sharing life, outfits and beauty on social platforms, taking the opportunity to release product information and drive traffic to Taobao stores.

What she chooses to share with her fans is the shoe-making process, interesting anecdotes in her life, buyer feedback and cute pet pictures. Just as Zhang Dayi’s fans spontaneously formed the nickname “E Cup” and Zhang Dayi became “Aunt Flo”, there are also nicknames like “little secrets between girls” between Tuzi and her fans.

But she never shows her face on Weibo, and uses models and internet celebrities to do the work for her. She replied to her fans that if she was reported "the store would be closed and she would be in danger." Because the content of his Weibo posts is authentic and humorous, and his voice is similar to that of Internet celebrity Mu Yalan, Tu Zi has accumulated nearly 100,000 fans. He has also set up multiple QQ groups and Weibo groups, and his shop has become popular.