TikTok Distribution: What are the distribution techniques for TikTok?

In an era where traffic is king, if there is still a platform that is a "blue ocean" in the promotion industry, it must be TikTok.

With the popularity of cross-border e-commerce, brands have begun to shift their promotional focus to the TikTok platform, which is known as the foreign version of Douyin.

Not only because it has huge traffic and potential purchasing power, but also because the TikTok platform has not yet fully entered the commercialization stage. This "monetization" ability has become one of the key reasons why brands are rushing to enter TikTok.

Are you planning or preparing to develop TikTok?

Don't be in a hurry!

Many brands are doing brand marketing and advertising on TikTok.

Advertising on TikTok Ads is mainly divided into splash screen ads and information flow ads.

Splash screen ads are a type of full-screen ad format that displays products on the app homepage, and you can directly click to jump to the independent site. This type of advertising has only one advertiser per day and the price is relatively high. It is suitable for brands that seek maximum exposure.

The cost of placing information flow ads is lower than that of splash screen ads, and is more suitable for small and medium-sized cross-border sellers. By setting a link to the brand's independent website in the ad, you can jump to an off-site landing page.

The above two types of advertisements are generally common ways of TikTok delivery , but more brands hope that store marketing can display brand information through videos of about 60 seconds to gain brand exposure and a lot of traffic.

In order to make their videos stand out, many brands are constantly innovating in content and presentation. In order to produce excellent product videos, the brand even hired a professional video shooting agency to complete the entire production process.

In order to help brands to efficiently launch Tiktok advertising, we must return to operations. Here are some optimization tips for your reference:

1. If you run a splash screen ad, be sure to use high-resolution images;

2. Keep the slogan as concise as possible. The description given by TikTok should not exceed 80 letters;

3. You can upload up to 10 pictures, or 5 videos, 5 ads and 1 call to action button (CTA). The system will generate ads in different combinations for automatic testing and select the best combination for delivery;

4. Most advertising videos are vertical screen ads. This type of video has good visual effects and can quickly show the key points of the video;

5. The first 3 seconds principle: The first 3 seconds of a product video are crucial to improve user retention rate;

6. Use of BGM: Fast-paced music can easily make viewers excited and impulsive. Choose appropriate fast-paced music when placing advertisements.

7. It is recommended to set different bids for different types of creatives and different operating systems; do not adjust bids frequently, because each adjustment will affect the model.

8. When making materials, be careful that the selling points of the materials are not obscured by TikTok user avatars;

9. Use a call to action button (CTA) as much as possible to avoid distracting users;

Of course, the most important thing for advertising on TikTok is to have your own set of operating methods and delivery plans, and then optimize and adjust according to the actual situation, with the ultimate goal of "improving conversion rate."

When placing advertisements, brands must remember to leverage the advantages of the video itself, such as strong appeal, diverse forms and content, and creativity, which are more suitable for the younger generation of TikTok users.

Author: Irving

Source: Cross-border photography Irving