What should I do if I lose followers after making short videos? How to maintain fans through short videos?

Have you ever experienced losing followers when making short videos ? I think most people have this experience. Someone asks me for advice almost every day. They say that making a video doesn’t increase their followers and they lose followers. They are almost losing their minds. What should they do? How to maintain fans through short videos without losing followers? From following you, to entering your live broadcast room, to consuming in your live broadcast room, there is still a galaxy of fans between them!

I want to ask you, is that number really that important?

Through the first work of yours, I developed a preliminary liking for you and followed you. By continuing to watch your works, I gradually recognized you and then walked into your live broadcast room. I developed trust in you, so I bought your products and watched your live broadcasts, forming a habit, and finally became dependent on you and could not live without you.

It takes a process to go from being liked to being recognized, trusted, and then to being dependent. Fans who cannot be monetized are worthless. Since he can't even complete this process, why should you care if he unfollows you?

Making short videos is not a competition to increase followers. One thousand loyal fans are better than one million casual fans. The ultimate goal of making short videos is to monetize. You have to believe that those who unfollow you will not consume from you anymore, so there is no point in keeping them. Now that we’ve mentioned fan loss, let’s talk about what benefits losing fans can bring to you.

A user may follow you because he likes your videos in this field at a certain time period, but after a while, he loses interest in this field. Gradually, he will stop opening your videos, liking them, or commenting on them. Almost never.

Then, gradually, after you publish your work, it will be pushed further and further back in this person's follow-up list, and eventually disappear. The platform system will then determine that your video is not liked by this type of user, and gradually it will stop pushing your video to this type of user.

The end result is that you retain one casual fan but lose a large number of potential fans. Jimifeng Technology is a short video agency company dedicated to Douyin agency operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand content, short video operation to accumulate users, live streaming by internet celebrities, and Douyin sales.