How does the wedding photography industry use TikTok? Case Study

"For wedding photos that only happen once in a lifetime, the requirements of the young men and women will definitely be very high. Facing the picky user group, how can wedding photography play with Douyin? Let's learn about it together~"

— Video Creativity —

Video 1: Situational drama video

Seeing the various ways of showing affection between the little brother and the little sister in the video, the editor was indeed hit by 10,000 points, but for the appearance, the editor still watched to the end and analyzed the video scene:

Video 2: Still frame video

The beautiful pictures frame by frame make the editor want to take a set of them. Are you satisfied with such a wonderful video? Let’s move on to the next one.

This video is very different from the previous one, obviously:

Video 3: Flash Mob Video

Do you think these are the only tricks Company A has? As an ideal wedding photography agency, Douyin often uses flash pictures and texts, so how could Company A be missing?

What is the difference between this video and the previous two:

The above three creative videos are indeed very cool, each with its own merits. You can digest them on your own. After all, on Tik Tok, rich and varied creativity is the key to attracting attention.

— Delivery effect —

1. Landing Page

After watching the video, let’s take a look at Company A’s landing page.

The high-definition photo album is combined with the form submission, and the final lucky draw incentive is also very concise and clear, directly hitting the wedding photography itself that users care about most.

2. Delivery effect

Conversion cost: 90 yuan - 110 yuan

Conversion rate: 3.96% - 5.69%

Compared with the industry cost of 300-600, Company A's data is indeed more desirable. In the process of launching Tik Tok, Company A relied not only on exquisite video creativity, but also on precise targeting of the target user group after deep thinking.

Okay, that’s all we have to share with you about our wedding photography cases. If you have any questions, please leave a message.

Tik Tok advertising: http://iqingua.com/93.html

Source: ByteDance Merchant Classroom