Xia Peng's 26 Lectures on Business Thinking, the most suitable basic business course for you
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Xia Peng's 26 Lectures on Business Thinking, the most suitable basic business course resource for you: Read a classic business enlightenment book in 30 days 3 0+ Classic Case Bilingual Analysis 5 0+ Brand Story In-depth Analysis If you are about to graduate or just entering the workplace, or if you want to get some entrepreneurial inspiration... This may be the best basic business course for you Based on the world's best-selling business enlightenment book, bilingual analysis covers all basic business concepts Help you build an authentic business knowledge system Course Catalog E1 Chapter 1 Monopoly: Obtaining Sustainable Profits through Monopoly Original Text.mp3 E1 Chapter 1 Monopoly: Obtaining Sustainable Profits through Monopoly.doc E2 Chapter 2 Unique Selling Proposition Explanation.mp3 E2 Chapter 2 Unique Selling Proposition Original text.mp3 E2 Chapter 2 Unique Selling Proposition Unique Selling Proposition.doc E3 Unique Selling Proposition pt.2 What are the unique selling propositions of Nespresso, Crocs, and Tune Hotels? Explanation.mp3 E3 Unique Selling Proposition pt.2 What are the unique selling propositions of Nespresso, Crocs, and Tune Hotels? Original text.mp3 E3 Unique Selling Proposition pt.2 What are the unique selling propositions of Nespresso, Crocs, and Tune Hotels?.doc E4 Chapter 3 Emotional Selling Proposition: Establishing Emotional Connection with Consumers.mp3 E4 Chapter 3 Emotional Selling Proposition: Establishing Emotional Connection with Consumers Original Text.mp3 E4 Chapter 3 Emotional Selling Proposition: Establishing Emotional Connection with Consumers.doc E5 Emotional Selling Proposition Pt. 2 What is Hammer selling when it sells emotions? Explanation.mp3 E5 Emotional Selling Proposition Pt. 2 What is Hammer selling when it sells emotions? Original text.mp3 E5 Emotional Selling Proposition Pt. 2 What is Hammer selling when it sells emotions? E6 Emotional Selling Proposition Pt. 3 How did Superdry come about? Explanation.mp3 E6 Emotional Selling Proposition Pt. 3 How did Superdry come about? Original text.mp3 E6 Emotional Selling Proposition Pt. 3 How did Superdry come about?.doc E7 Case Study: Why did Nokia release the new generation 3310 this year? Explanation.mp3 E7 Case Study: Why did Nokia release the new generation 3310 this year? Original text.mp3 E7 Case Study: Why did Nokia release the new generation 3310 this year?.doc E8 Chapter 4 Uniqueness: Maintaining Corporate Differentiation.mp3 E8 Chapter 4 Uniqueness Maintaining Corporate Differences Original Text.mp3 E8 Chapter 4 Uniqueness Maintaining Enterprise Difference.doc E9 Uniqueness Pt. 2 Why do tourists always like to drink Starbucks when traveling abroad? Explanation.mp3 E9 Uniqueness Pt. 2 Why do tourists always like to drink Starbucks when traveling abroad? Original text.mp3 E9 Uniqueness Pt. 2 Why do tourists always like to drink Starbucks when traveling abroad?.doc E10 Uniqueness Pt. 3 Why does McDonald's have fewer negative reviews than other fast food restaurants? Explanation.mp3 E10 Uniqueness Pt. 3 Why does McDonald's have fewer negative reviews than other fast food restaurants? Original text.mp3 E10 Uniqueness Pt. 3 Why does McDonald's have fewer negative reviews than other fast food restaurants?.doc E11 Uniqueness Pt. 4 What is the relationship between Rosser Reeves and M&Ms? Explanation.mp3 E11 Uniqueness Pt. 4 What is the relationship between Rosser Reeves and M&Ms? Original text.mp3 E11 Uniqueness Pt. 4 What is the relationship between Rosser Reeves and M&Ms?.doc E12 Case study: Why doesn't Snapchat call itself a social product? Explanation.mp3 E12 Case study: Why doesn’t Snapchat call itself a social product? Original text.mp3 E12 Case study: Why doesn’t Snapchat call itself a social product?.doc E13 Chapter 5 First Mover Advantage: Using first-mover advantage to obtain lasting returns.mp3 E13 Chapter 5 First Mover Advantage: Using First Mover Advantage to Obtain Lasting Returns Original Text.mp3 E13 Chapter 5 First Mover Advantage: Using First Mover Advantage to Obtain Lasting Returns.doc E14 First-Mover Advantage Pt. 2 What is the love-hate relationship between Didi and Uber? Explanation.mp3 E14 First-Mover Advantage Pt. 2 What is the love-hate relationship between Didi and Uber? Original text.mp3 E14 First-Mover Advantage Pt. 2 What is the love-hate relationship between Didi and Uber?.doc E15 First-Mover Advantage Pt. 3 How is the switching cost of Gillette razors reflected? Explanation.mp3 E15 First-Mover Advantage Pt. 3 How is the switching cost of Gillette razors reflected? Original text.mp3 E15 First-Mover Advantage Pt. 3 How is the switching cost of Gillette razors reflected?.doc E16 First-Mover Advantage Pt. 4 How did JD.com “overtake” in the e-commerce melee? Explanation.mp3 E16 First-Mover Advantage Pt. 4 How did JD.com “overtake” in the e-commerce melee? Original text.mp3 E16 First-Mover Advantage Pt. 4 How did JD.com “overtake others” in the e-commerce melee?.doc E17 First-Mover Advantage Pt. 5 What is the unknown history of Facebook? Explanation.mp3 E17 First-Mover Advantage Pt. 5 What is the unknown history of Facebook? Original text.mp3 E17 First-Mover Advantage Pt. 5 What is the unknown history of Facebook?.doc E18 First-Mover Advantage Pt. 6 What has Apple experienced as a first mover in the smart network in the long torrent? Explanation.mp3 E18 First-Mover Advantage Pt. 6 What did Apple, as a first mover in the smart network, experience in the long torrent? Original text.mp3 E18 First-Mover Advantage Pt. 6 What has Apple experienced as a first mover in the smart network in the long torrent? E19 First-Mover Advantage Pt. 7 What are the principles of P&G entering the market? Explanation.mp3 E19 First-Mover Advantage Pt. 7 What are the principles of P&G's entry into the market? Original text.mp3 E19 First-Mover Advantage Pt. 7 What are P&G's principles for entering the market?.doc E20 First-Mover Advantage Pt. 8 Why did it take Amazon 6 years to become profitable? Explanation.mp3 E20 First-Mover Advantage Pt. 8 Why did it take Amazon 6 years to become profitable? Original text.mp3 E20 First-Mover Advantage Pt. 8 Why did it take Amazon 6 years to become profitable? E21 First-Mover Advantage Pt. 9 Why does US President Donald Trump focus on "location"? Explanation.mp3 E21 First-Mover Advantage Pt. 9 Why does US President Donald Trump focus on “location”?.doc E21 First-Mover Advantage Pt. 9 Why does US President Donald Trump focus on "location"? Original text.mp3 E22 Case Study: Is American Express's "Black Card" Strategy Lagging Behind? Explanation.mp3 E22 Case Study: Is American Express's "Black Card" Strategy a Lag? Original text.mp3 E22 Case Study: Is American Express's "Black Card" Strategy a Lag? E23 Chapter 6 Risk Management Risk Management Explanation.mp3 E23 Chapter 6 Risk Management Original text.mp3 E23 Chapter 6 Risk Management.doc E24 Risk Management Pt. 2 How does Instagram diversify corporate risk? Explanation.mp3 E24 Risk Management Pt. 2 How does Instagram diversify corporate risk? Original text.mp3 E24 Risk Management Pt. 2 How does Instagram diversify corporate risk?.doc E25 Risk Management Pt. 3 What is the story behind the BP offshore oil spill? Explanation.mp3 E25 Risk Management Pt. 3 What is the story behind the BP offshore oil spill? Original text.mp3 E25 Risk Management Pt. 3 What is the story behind the BP offshore oil spill? E26 Case study: What choices did Uber make in the face of endless scandals? Explanation.mp3 E26 Case study: What choices did Uber make in the face of endless scandals? Original text.mp3 E26 Case study: What choices did Uber make in the face of endless scandals? |
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