Soul is a connected social metaverse, leading the way of younger content communication, and the product "young opportunities" has exploded. TOP4 on the IOS social list, iResearch's "Most Popular Product of the Year among Generation Z", Tencent Global Partner Conference's "Star APP Annual Innovation Application Award", TOP10 on "China's Soaring Mobile Internet Users", and "Annual Social Business Award" on the Harvard Business Review's New Species Tribute List. Platform User Profile Young and high-quality groups empower product rejuvenation and upgrading Gender: Female 55%, Male 45% Age: 4% under 18, 70% between 18 and 26, 22% between 27 and 35, 4% over 35. Region: 50% in first- and second-tier cities, 30% in third- and fourth-tier cities, and 20% in other overseas markets Education: Bachelor degree or above 79% Join hands to break through the youth marketing model Content dissemination Leverage hot spots/festivals/events/topics to expand product influence and achieve instant success on social media, making the product a hit Customized Events Linkage forms soft implantation to increase conversion volume, expand word-of-mouth communication and establish product impression Scene exposure In-depth exposure in social scenarios quickly captures the minds of Generation Z users, shapes product selling points, and forms a memorable point among young audiences Closed loop of courtesy Gifts are used as a medium to attract audiences and generate conversions, and product fans are implanted with benefits to improve product reputation Cooperation Case Sharing Chando: Addressing the topic of appearance anxiety, achieving resonance among young people and conveying a deep impression of "ampoule mask" Scenario-based traffic diversion: boot screen + browsing scene information flow For soul advertising, please contact Qinggua Media official |
<<: Community Operation SOP Methodology
>>: A review of the top 10 advertising and marketing failures in 2021
In the "Fortune World's Top 500 Companie...
[[140326]] Preface We started writing this book i...
From ancient times to the present, invisibility h...
In today's booming artificial intelligence, i...
January 21 (Reporter Zhang Zhichang) As one of th...
Online activities must be able to produce short-t...
Recently, researchers from Zhejiang University di...
According to foreign media Macrumors, Apple is sc...
This article is a review of my recent practice. T...
Course Catalog ├──Diet for weight loss | ├──Nutri...
Leapmotor, founded in 2015, has successfully beco...
80% of the people who create communities do so fo...
Zhang Ximeng Silicon Valley big data analysis and...
You know exactly what to do to succeed, and then ...
If you think that cell phone explosions only happe...