Tencent advertising effectiveness evaluation: key data indicator analysis!

Key data indicators

Data monitoring is a critical link in promotion. After the advertisement is placed, we must be concerned about how many exposures our advertisements have, which positions have more exposures, whether anyone clicks on them after the exposure, and whether there is any conversion after the click. This conversion means that the Internet user completes an action you expect, such as downloading, purchasing a product, or consulting you.

Exposure, clicks, and conversions are three important stages in promotion. During this period, there will be a lot of data for us to judge, find weak points, and at the same time find advantages, and explore more and more accurate and effective promotion plans.

Key data indicators explained

Exposure: The number of times the ad is shown to netizens

Clicks: The number of times an ad is effectively clicked by users

Click-through rate: the percentage of clicks/impressions, the rate at which ads are clicked

Average price per click: The cost paid by the advertiser for each click (cost/number of clicks)

Cost: The amount of money spent after an ad is clicked

Conversion: refers to an Internet user completing an action you expect

Conversion rate: The ratio of conversions to clicks

Average conversion price: the cost required to achieve a conversion (consumption/conversion volume)