12 tips for writing creative bidding promotion ideas!

How to write bidding promotion ideas to make them more attractive?

When it comes to writing bidding creatives, many bidders scratch their heads. They are used to searching for competitors' advertising creatives, making slight modifications and then directly launching them. Later, you will find that the ranking is good, but the clicks are not good.

So how can you write bidding creatives to make them more attractive? It is not as complicated as you think. Here are 12 tips for writing bidding creatives.

1. Highlight selling points

Collect various information about the product, such as parameters, functions, features, etc., and then summarize the selling points of your own products based on this information. However, in creative writing, bidders cannot express these selling points directly, but should express them in a prominent way, such as in an interesting way.

For example, for weight loss products, health and quick results are selling points, but words like health and quickest are basically the same as saying nothing. If you can add a sentence to modify it, users will easily have an intuitive feeling. Therefore, the idea of ​​highlighting the selling point is "Healthy weight loss, tried 100 ways, eat this and you will lose weight"

2. Create competition

Bidders can compare their own products with those of competitors and highlight their own advantages. If they cooperate well, they may achieve a "win-win" effect. There is no shortage of such cases in the history of advertising. For example, the century-long battle between Pepsi and Coca-Cola can be said to be a mutual achievement.

In addition, punctuation marks are also helpful for creativity. For example, the appropriate use of "!" and "?" can attract user attention and increase click-through rate and conversion rate.

Creative writing must be fluent, because in this fragmented era, it is difficult for users to have the energy to read so much text. Unless the company is very influential, when writing creative ideas, you must pay attention to user experience and quickly capture effective information. I have specially summarized the “Eight Methods of Creative Writing” for you.

3. Exaggeration

Exaggeration is a very common creative writing technique. Exaggeration can make people have a profound impression on the function of the product, such as using numbers to express exaggerated effects. "A must-read to learn how to get high salary from zero foundation, and get a guaranteed high salary of 300,000 in 120 days".

We should not just limit ourselves to expressing the effects of the product, but should consider it from multiple dimensions, listing various things that can be associated with the product, and adding them to the selling points with slightly exaggerated descriptions, such as smell, taste, touch, etc.

4. Stimulate demand

Sometimes users don’t even realize why they want to buy a certain product, so bidders need to understand user needs through search terms, display the needs based on their own selling points, and then make users think “this is the product we’re looking for.”

For example: Users want to know what kind of franchise can make money? We can tell him through the keywords on the web page that he can make money by joining us and that we are among the top ten domestic franchises.

Bidding creative writing of Tianlong Bashi

1. Huge commitment

Applicable bidding keywords: comparative keywords

For example: free training for life; 10-year after-sales warranty; 7*24-hour service; 12-hour rapid response

2. How to ask questions

Applicable bidding keywords: question words, such as "How to become an AI master from a novice in 120 days";

Note: Be careful when using the “how to” style of creative writing in bidding, because it is very likely that your click-through rate will be very high, but the conversion rate will be very low.

3. Behavioral guidance

Use keywords to guide fixed group visitors

For example: "Read carefully", "Must read for white-collar women", "Free shipping in Jiangsu, Zhejiang and Shanghai"

4. Highlight selling points

Applicable bidding keywords: product words, general words

For example: cutting 300 sheets of high-strength steel in 5 minutes with an error of less than 15 microns

5. Transaction attraction

Applicable bidding keywords: long-tail words of products

For example: It's selling like crazy, with sales exceeding 2 million in 3 days, you deserve it

6. Three-party testimony

Applicable bidding keywords: institutions, manufacturers, etc.

For example: CCTV listed brand, national diving team customized products, Sinopec cooperative brand, ISO9000 certification

7. List of numbers

Applicable keywords: price words

For example: Zhao Yang's bidding training fee, 50 course iterations, 365 core knowledge points, 1,234 students' lifetime endorsement - high quality

8. User Onboarding

Applicable keywords: general words

For example: Only bosses with an annual income of 50 million are eligible

How to write the most attractive bidding creative? This is a commonplace topic. Ultimately, it is all about increasing the account’s click-through rate and improving promotion effectiveness. However, bidding creativity is only part of it. There are many factors that affect account effectiveness.