What creative elements are there in the hot copywriting for the Winter Solstice?

What creative elements are there in the hot copywriting for the Winter Solstice?

At 0:28 on December 22, 2017 (Friday), we will usher in the winter solstice, one of the 24 solar terms.

winter solstice

I’m afraid the copywriters of each company have already taken action. The winter solstice is the day with the longest night and the shortest day in the year. As a solar term with a very different status in everyone's eyes, what kind of creativity do brands usually use in copywriting?

The editor summarizes that there are basically four types of routines.

1. Food as a guide.

During the winter solstice, people in the north usually eat dumplings, while people in the south eat glutinous rice balls. It seems like everyone eats dumplings and glutinous rice balls now. Using this heartwarming custom to start a topic is both safe and down-to-earth.

Ele.me : Winter dumplings and glutinous rice balls are here, delicious and heart-warming. 

 Meizu: Eating meat, dumplings and glutinous rice balls will not earn you meat coupons. 

 Miss: Eating dumplings during the Winter Solstice. The taste of longing arrives as expected. 

 Shenzhou Private Car : Choose a good private car and eat dumplings early. 

 Fangtai: Time flies and the sun is approaching the south, and it may be too late to return home. 

 McDonald's : Similar to dumplings, the filling is poured into the dough and then fried into a sweet and crispy McDonald's pie.

 2. Poetic and picturesque. If you want to talk about the beauty of winter, you have to go to the north. The scene of snow is often enchanting, and many poets and writers have written poems to praise snow. Using beautiful poems and essays to evoke people's memories of the winter solstice is as moving as the snow on the pine branches. BMW: How can we talk about the journey without going through the long night? 

 Buick: The days are short, so put aside worries; the nights are always accompanied by the sound of joy. 

 Association: Cold winter is coming, and snow is falling all over the sky. Don't miss it before the year is over. 

 Yibao: The winter solstice brings early spring, and joy comes with the birth of new sun. 

 Jiaduobao : With a walking stick, I stand by the red ravine after the snow, and with the sound of jade, I come to scatter the purple palace in the morning. 

 Forbidden City: The morning clouds are auspicious, and the cold shadows are returning for the first time in a long day. 

 3. Beautiful scenery. There is a lot to say about the Winter Solstice, but it seems like there is nothing to say. This solar term carries people's good wishes for the coming year, and sending an interesting poster directly can be regarded as a peaceful blessing. Haier 

 Echo 

 JD.com 

 Zhihu 

 Shi Changhong (font designer) 

 Baidu Mobile Security 

  4. Condoms. There is also another type of condoms, led by Durex , which always come out with all kinds of dirty trains no matter what festival or hot season it is. On the winter solstice, the longest night, they would naturally happily send out their own posters. Durex: Winter Solstice is the day with the longest night 

 Winter Solstice, Day and Night 

 Jisbon : Winter solstice, the days are short and the nights are long. What to eat tonight? Of course, eat you. 

 The night gets more exciting 

 Okamoto: Winter Solstice: Spring is Coming 

 Elephant: Winter nights are long, do something love...

  

The author of this article is @China Advertising Buying and Selling Network. It is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, information flow advertising, advertising platform

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