No idea on how to leverage brand marketing on Teachers’ Day? Come on~

A few days ago, I wrote a copy for Teacher's Day . Today, let's talk about the marketing tactics of Teacher's Day.

How can we leverage this momentum to create great content? I have sorted out some marketing ideas for Teachers’ Day, I hope it will be helpful to you.

Keywords: teachers, gratitude, flowers, years

Activities: posters, videos, H5, topics, promotions

1. Perfect combination of brand and hotspot

All brand promotion is nothing more than making the public understand the brand message you want to convey, otherwise it is completely meaningless.

It is easy to follow hot topics, but it is not easy to find relevance and the right point. It is necessary to cleverly combine the hot topics with the products, conform to the tastes of users and fans, and be creative. I can't help but borrow lyrics to suit the situation: No matter how great Chopin is, he can't play out my sadness.

First, you need to list the explicit and implicit keywords of the brand (product), that is, the physical and spiritual keywords, and then select suitable scenes or resonance points from the numerous character relationships to match.

For example:

For example, the poster of Kunlun Mountain Snow Mountain Mineral Water has explicit keywords: quenching thirst, and invisible keywords: nagging, etc.

And how does it match Teachers' Day? Of course it was in class. The teacher patiently explained over and over again until the students were thirsty. Then he gave them a bottle of water to cater to the theme of holiday memories and take a sentimental approach.

2. Brand + Emotion

For example, a series of emotional words such as interesting, grateful, memories, and complaints

There are always many interesting things between students and teachers, especially those who have graduated for many years. Even though they have given their teachers countless nicknames behind their backs, they still respectfully say "Hello, teacher" when they see the teacher. They may have a smile on their face, but they are not convinced in their hearts.

Many brands have seized on this mentality and designed their posters to be entertaining and interesting. What a scheming trick!

Here’s an interesting example:

[Sohu Client] Teachers' Day Survey: Let's see which teacher has the worst reputation. Do you agree?

3. Brand + Angle

Whether you look at Teacher's Day from a teacher's perspective or a student's perspective, you will always see something different.

From a teacher's perspective, for example, Mayu regards herself as a teacher and answers questions for the public.

From the students' perspective, this approach should be the most commonly used by major brands and is easy to resonate with.

Have you got the above three ways of leveraging marketing? I hope this will be useful to you. Finally, don’t forget to say happy holidays to your teacher.

Follow the official account: Operation Uncle (yunyingdashu) to get more Teacher's Day copywriting