The hot spots we usually refer to can be divided into two types: One is regular hotspots, which are some holiday hotspots, such as National Day, Mid-Autumn Festival, Teachers' Day, etc., which can be predicted and prepared in advance; The other type is sudden hot spots, such as JD.com, Didi, and KTV, which are unpredictable and require speed and creativity. Today I will give you an inventory of the event planning plans , related copywriting , posters, etc. for the upcoming Teachers' Day. 1. Teachers' Day copywriting + poster Here are some typical posters and copywriting recommendations: 1. Problem-solving APP: Copywriter: Today is the teacher’s holiday. If you have any problems, come to me. 2. Institution: Copywriter: The only thing you can’t learn is to forget the blame you once gave. 3. Fantawild: Copywriting: The person on the podium is the teacher, and Fangtri is the child. Happy Teachers' Day. 4. Haier Copywriter: That summer, I always went to your office. Later we joked that it was for the cool breeze, but you didn’t know that I also wanted to see you a few more times. 5. Commander: Copywriting: The teacher said: "You are the worst class of students I have ever taught!" But we are the students you taught most attentively. 6. Han Du Yi She : Copywriting: Let everyone be your teacher, but don’t let everyone be your teacher. Other copywriting You guys read the book again, I'll look at you again You are the worst class I have ever taught! I'll take two minutes of your time. We'll end the get out of class after we finish this question! Three pieces of advice for prospective students: Don’t burn your books, you may have to repeat a grade; don’t be nervous, your appearance will matter in the future; don’t break up, you will be uglier in college. I "hated" you 20 years ago, but thank you 20 years later! Why are you all staring at me? ! There are no special tickets on my face! Check Weibo! 2. Activities planning for Teachers' Day 1. Collection activity: Three-line love letter to teachers Applicable channels : public accounts , WeChat groups , Weibo, etc. Form reference: (1) WeChat official account activity : initiate a collection and reply with three love words in the message area. The one with the most likes can get a gift; (2) Weibo activity: The Weibo topic is #A Three-Sentence Love Letter to Teachers#, which requires users to forward + "Three-Sentence Love Letter" + @organization, and a prize gift will be drawn from among the netizens. (3) H5+ Moments / WeChat group dissemination: A poster with a QR code can be used to write a three-sentence love letter to the teacher (or follow the official account), and a poster will be automatically generated for dissemination; (If you want to extend it further, you can add likes to Moments, and when the number of likes reaches a certain point, you can exchange it for gifts). Similar solicitation activities include: What is the most loving story between me and my teacher? The weirdest thing about my teacher? etc. 2. Simulation exam H5: Applicable channels : Moments and WeChat groups; Form reference: When talking about teachers, the first thing that comes to mind is the fear of being dominated by exams. Make an H5 about exam questions [the questions can be the key knowledge points marked by the teacher] to let users instantly return to the scene dominated by the school and teachers. The final score can make users want to spread the word. 3. Memories H5/poster/video: There will be such activities on every major festival. The ones about family, love, and teacher-student relationship always make the public unable to stop. So, if conditions permit, you can make some H5/video/posters to show the strong teacher-student relationship between teachers and students in the institution. 4. Voting/Questionnaire (applicable to educational institutions): Form reference: Conduct a voting campaign or questionnaire for parents and students on "My favorite teacher", and the point of the communication is that teachers with higher vote counts can receive rewards. 5. Launch special discount activities for Teachers’ Day (suitable for e-commerce / knowledge payment /education) Channels: public accounts, WeChat Moments, social groups , Weibo, websites, etc. The general process: (1) Limited time special offer: for example, a 188 yuan course/product is only 9.9 yuan for a limited time; (2) Free referral by teachers: Teachers can recommend users to get free products/courses with their teaching qualification certificates. There is a certain limit on the number of teachers. Within the restrictions, the more people you recommend, the more rewards you can get; 6. Brand promotion: Channels: Tik Tok , Moments, media, etc. form: Students wrote down what they wanted to say to the teacher, the teacher responded humorously, and they took a group photo together. This method is suitable for media exposure and brand promotion, and the recommended channel is Tik Tok. There are other recommended ways to play, such as H5 awarding teachers, sending blessing videos to teachers, designing cute face photos for teachers and conducting evaluations, etc., which are not listed here one by one. The above are the posters and activity plans that we reviewed today. The most important step in the activity plan is to understand the user's psychology, conduct user surveys, and identify hot spots and entry points for the company. Source: Yunduo Online (ID: yunduoketangedu) |
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