Preliminary preparation for developing e-commerce WeChat applet

With the development of intelligence, mobile e-commerce has gradually occupied a dominant position in e-commerce, and e-commerce mini-programs have become the main application for online shopping. Many companies want to join the team of e-commerce mini-program development, but many companies do not know the specific process of e-commerce mini-program development. Here we will introduce the detailed steps of e-commerce mini-program development.

1. Market analysis

The development of e-commerce mini programs is market-oriented and must meet user needs as a prerequisite before it can be successful. Before developing an e-commerce mini program, companies must first analyze future market development trends and users, determine market development directions and user needs, and thus create e-commerce mini programs that users are interested in.

E-commerce applet development

2. Determine the business model

The development of e-commerce has shown a multi-modal trend, and different classification frameworks have been established from multiple angles. From the role perspective, it can be divided into B2B2C, B2B, B2C, O2O and other models. From the operation perspective, it can be divided into comprehensive, vertical, platform, etc. Without business model positioning, the success rate of the project will not be high.

3. Conduct development positioning

After completing the market analysis and confirming the business model, the next step is to develop positioning. By combining the characteristics of the industry, corporate features, product selling points, and target groups, the direction of the mini program can be positioned well. The mini program produced will be more targeted in terms of user experience and have a higher success rate.

4. Sort out functional planning

Whether the company is selling products or services, they need to implement them in the content of the mini program. The company needs to sort out the functions that the mini program needs to implement and the purpose of these functions based on the results of the analysis. After these requirements are determined, they can talk to the mini program development company about the functions of the e-commerce mini program they want to achieve, as well as the functional requirements of related products, the UI design requirements of specific products, the expected project completion time, and the budget for the mini program development, etc.