Why do brands need to do influencer marketing?

First, influencer marketing platforms are no longer just a trend, but have now become an important part of the overall marketing system of many companies and brands.

Influencers are positioned as powerful ambassadors for brands, sharing their content with their followers through personal blogs, social networks, collaborations and even events. It is not difficult to find that internet celebrity marketing has become an important means for brands to go overseas. More and more cross-border e-commerce sellers have increased their product sales several times by leveraging the influence of Internet celebrities. The influence of Internet celebrities has expanded from brand promotion to purchasing.

In fact, according to Marketing Insider, 82% of Americans seek recommendations from friends and family when considering a purchase.

Why do brands need to do influencer marketing?

The ultimate goal of a brand doing influencer marketing is to better attract consumers' attention, enhance brand awareness, and ultimately complete sales conversion through novel, interesting, and highly interactive content.

Internet celebrities are better able to explore product selling points and produce original, personalized, and interesting high-quality content to attract consumers and bring products to the brand.

Before achieving sales for the brand,

Influencer marketing can directly produce the following three effects:

1. Increase brand awareness

As consumers in modern society, we all know the importance of brand awareness. People will often prefer to buy something from a brand they are familiar with, even if the product is better and cheaper. Influencers can help build brand awareness. When they feature your products in their posts, their followers will take notice. With more exposure, they will gradually become familiar with your brand. This will bring your brand closer to those customers in future sales, with greater potential to inspire them to buy.

2. Launch new products and promote promotional activities

If you are preparing to launch a new product and want to warm it up on social media before launching it. Then you can consider using influencers to bring the features or highlights of your product to the public’s attention first, so that your customers can establish purchase expectations in advance. In addition, if you want to hold a promotion during a special holiday, proper publicity is key. Influencer marketing can help you gain a large number of followers on social media and attract potential customers to place orders.

3. Independent station for traffic diversion

Mainstream e-commerce platforms have many rules, and many cross-border sellers are constrained, making it difficult to introduce new traffic. Therefore, more and more cross-border e-commerce sellers have begun to build their own independent websites, and even most Amazon sellers have established independent website landing pages to divert traffic outside the Amazon site. Then influencer marketing happens to be the best choice for attracting traffic to independent sites.

In short, influencer marketing is currently the main means of market promotion for brands. The underlying logic is to achieve marketing goals by cooperating with social media influencers to conduct "word-of-mouth communication" and promote brand information to their fans. It is a marketing strategy that uses influencers to convey brand messages to the market. It is a new publicity channel that helps brands reach mass traffic more directly and quickly.