2019 B2B Industry Marketing Promotion Strategy White Paper Full Version

The decision-making cycle of users in the B2B industry is long, many people are involved in decision-making, decisions are based on value, and they pursue a balance between value and price. The corresponding purchasing process is responsible and the sales cycle is long. This article will explain the B2B marketing strategy in 2019.

The decision-making cycle of users in the B2B industry is long, many people are involved in decision-making, decisions are based on value, and they pursue a balance between value and price. The corresponding purchasing process is responsible and the sales cycle is long. Zhiqu Baichuan is based on China's B2B marketing and interprets the 2019 B2B marketing strategy:

First, 61% of B2B companies do not have a formal marketing strategy, there is a huge disconnect in B2B content marketing, and only 22% have a dedicated content editing team.

Second, 45% of B2B marketers will adopt marketing automation technology in 2019.

Third, 42% of marketers will increase their budgets in 2019, and official website and conference marketing are the main areas of B2B marketing spending. The biggest barrier to obtaining budget for B2B marketing companies comes from non-budgetary focus, followed by the inability to prove ROI.

Fourth, increasing sales qualified leads is the most important marketing goal for B2B marketers. SEO and online meetings are the main channels for B2B companies to obtain leads, and they are also the channels with the highest quality leads. Content marketing, social marketing, and face-to-face marketing are the three most effective ways to incubate leads.

Source: Zhiqu Technology