Marketing nodes in January 2019, with event planning reference!

On the first day of 2019, we will take stock of 2018 and set goals for 2019. Platforms with more data can use H5 to spread the information. In this way, we can not only recall old users, but also attract new users and enhance the brand image. It can be said to be a very good time to organize activities.

The weather in China is a bit cold, and coupled with the characteristics of Chinese people, it is not very appropriate to carry out a large-scale no-pants event. However, for some brands, you can try it. At least it can attract a wave of attention. If the product is very good, the cold start will be completed.

Of course, you can change DiuKu into an activity similar to Xin Shixiang’s #DroppingBooks#. If it is well planned, the effect will be very good.

Among the traditional domestic festivals, there is a saying that the Chinese New Year comes after Laba Festival. E-commerce players also need to seize the last marketing node before the New Year and prepare some packages of New Year gift boxes.

Event planning can focus on gift boxes and year-end specials, so that the company can recover some funds.

You can just do some Valentine's Day H5 related work and import some traffic. If you have related mini-programs, you can use them to quickly harvest a wave of traffic.

Grabbing tickets is outdated. Hotels, apartments, etc. can try to launch a ticket reimbursement campaign, or use the tickets to enjoy rental discounts for next year, play the emotional card, encourage existing users to repurchase, and attract new customers in advance.