What is news media outreach? What are the characteristics and advantages of news media marketing?

What is the news media?

News media, also known as mass media, is a concept that emerged after the 1920s. News media include two types: paper media (newspapers and magazines) and electronic media (radio and television). With the rise of the Internet, the network as a "new electronic media" has gradually become a new type of media.

What is news media marketing?

News media marketing is a marketing method that uses hot news to promote a company. In marketing, news reports can be effectively used to create the best communication efficiency.

Typical news media websites include: Xinbao News, Phoenix News, Tencent News, NetEase News, Sohu News, etc.

What are the advantages of news media marketing?

1. High reading rate

In this Internet age, advertisements are everywhere. The public has long developed a resistance to advertisements and is fed up with them. However, people's attitude towards news is different. Getting news has become an indispensable part of people's daily lives. The characteristic of news media marketing is that corporate marketing (advertising) information can be added to hot news without leaving a trace, which can increase the reading rate and achieve promotion effects at one time.

2. Strong credibility

Because the advertisements are too exaggerated, most people dare not believe them and may even resist them. Compared with advertisements, news is released by regular media and can only be released after passing review. Therefore, it has stronger credibility. The public is more willing to believe the content of the news, which is conducive to improving the brand's visibility and credibility and establishing a good image and reputation for the brand.

3. Embed without leaving any traces

People are resistant to traditional advertising, which is exaggerated, and most people will just swipe away when they see an ad. An attractive news marketing article can embed ads without leaving any trace, thus achieving the effect of "silently moisturizing things".

4. Highly hype

As the saying goes, news has no value without hype, and this is indeed the case. Through some hot spots and gimmicks to hype corporate news marketing, you can quickly increase media exposure and increase corporate network visibility.

Author: Mr. Wang

Source: Mr. Wang