Zero Waste Living Guide - "Z Generation Zero Waste Living Report"

Who is Generation Z? Some say it is the post-90s, some say it is the post-00s, and some say it is a synonym for young people in the modern discourse system. Here, we redefine Generation Z. Z is the first letter of Zero, and we give it the meaning of zero waste. Generation Z is also redefined: this is a general term for all young people who pay attention to, are willing to try and are practicing a zero-waste lifestyle.

Zero Waste is a lifestyle choice based on the practical practice of "avoiding waste as much as possible".

This year, One Foundation joined hands with Vanke Charity Foundation, Zero Moe Charity, and 173 organizations across the country to jointly carry out a variety of Zero Waste Day activities online and offline. They are located in 26 provinces/municipalities including Beijing, Shanghai, Guangdong, and cover nearly 70 cities including Shenzhen, Guangzhou, Zhengzhou, Changsha, and Nanjing.

And released the "Generation Z Zero Waste Life Report".

This report is very interesting and rigorous. The research method follows the KAP (Knowledge-Attitude-Practice) research paradigm, which is divided into two parts: a quantitative research questionnaire survey and a qualitative research individual interview. The report survey subjects are young people aged 20-34 in Beijing, Shanghai, Guangzhou and Shenzhen, and 3,201 valid questionnaires were collected.

Generation Z also has its own characteristics. The report observed the zero waste status of 3,201 young people from three dimensions: cognition, attitude, and behavior, and ultimately formed five different group portraits.

There is also a guide at the end of the report. All the zero waste strategies you want are here!