How to choose the right Taobao affiliate promotion channel?

There are many types of Taobao Affiliate promotions. Many sellers often don’t know which one is the best for them when faced with numerous Taobao Affiliate promotion plans in the store backend.

In fact, choosing Taobao Affiliate promotion channels is also a science. Only by understanding what kind of stores Taobao Affiliate channels are suitable for can you choose the Taobao Affiliate that is suitable for your own store.

1. Optimal Channels

1. Yitao: It is a rebate type. Products are sold at the original price. The store requirement is above level 3. Its advantage is that the sales volume achieved is counted into the main revenue flow.

In addition to Yitao, there are other Taobao affiliate channels that also provide rebate, such as Super Rebate.

2. In-site or off-site influencers: The biggest advantage of the in-site influencer channel is the precise target audience. For example, some beauty bloggers have many fans, and these fans must be interested in the products they recommend.

The more fans you have, the stronger your Taobao ability is. There are some big Vs who have tens of millions of fans. It is not you who choose them, but they who choose you.

Therefore, you should choose the Taobao affiliate that suits you according to different categories and levels.

2. Off-site channels

1. Rebate

Some of these off-site channels have no requirements for stores. For novice sellers, using these Taobao channels to increase basic sales and improve store reputation and store level is a good choice.

However, when choosing websites like these, it is best to use webmaster tools to search the situation of the website to avoid being deceived.

Although this type of channel is very friendly to novice sellers, it also has disadvantages. The conversion rate of traffic coming from these channels will be very high, and it is easy for Taobao to judge it as a false transaction, so the amount of promotion should not be too much. At the same time, it is safer to set a purchase limit of one piece per ID on the Taobao side.

2. Special sales

Taobao promotion channels for special sales are suitable for low-priced goods, such as specialties, snacks, stationery, etc. The promotion volume can be larger than that of rebates, but if the store is not large and the level is not high, it is recommended to take it easy and also pay attention to website security.

Author: Xi Cheng

Source: Xicheng