New Media Operation: How to write a 10w+ title?

I look at the 10w+ titles and don’t know how to apply them. I’ve read a lot of useful information but still don’t know how to come up with titles…

Today we will talk about several rules of "title party":

01. First Person

What I see, what I experience, and what I hear will give people a more real and intimate feeling.

The title usually contains the word "I".

for example:

• My first childhood shadow was my mother (Mimeng)
• I had laser surgery for myopia (The Master Yan in Splendid Clothes Walking at Night)
• I used to be a technical guy and I also got shares (Ghost Foot Seven)

Through a strong personal style, tell personal stories, draw analogies to yourself, and resonate with people.

02. Second Person

Your words will feel more direct.

The word "you" is usually in the title, but the content of the article is narrated from a third-person perspective.

for example:

• There are many people who bully me, who do you think you are? (Mimeng)
• Every piece of clothing you wear betrays you (Ten o'clock reading)
• Someone secretly loves you (Visual Journal)

It is usually to express a certain point of view in order to gain recognition.

03. Third Person

An outsider’s perspective

Titles usually do not contain "you" and "I".

for example:

• Just now, the domestically-made aircraft carrier was successfully launched! (People's Daily)
• A 2-year-old girl vomited blood in the middle of the night. The truth is hard to accept! (Parenting Guide)
• 12 travel secrets that 99% of people don't know (travel around the world)

This type of title often describes information, which may be official information or knowledge sharing, providing information of different values ​​to different users.

04. Pleasure, motivation, and learning

If you offer some reward in the article title, users are more likely to click on the title.

for example:

• What kind of person won't cheat ? (Visual Journal)
• Slim-fit skirt suit 58 yuan limited time grab (JD.com)
• Zhang Xiaoxian: The Secret to Keeping Love Fresh (Ten Points Reading)

So you can probably understand why titles that offer useful information or gifts always attract users. This method is also suitable for event planning, e-commerce projects, etc.

05. Stimulate anger

If you provide some stimulating keywords in the article title, users are likely to click on the title.

for example:

• Dangerous ! A two-year-old child fell into a deep well . Parents are requested to keep an eye on their children (Urban Report)
• Jay Chou's concert made a police officer " get out "! (Hubei Economic TV)
• TikTok must die . (Viking Lady)

06. Stimulate happy emotions

If the article title provides some keywords that can make people happy from depression , users are likely to click on the title.

for example:

• There are many people who bully me , who do you think you are? (Mimeng)
• I would like to spend the rest of my life with you in a small town like this (travel around the world)
• Marry a man who adds value to yourself (Ten Points Reading)

07. Delivering universal values

If you want your content to be seen by most people, it must meet the needs of most people.

This demand can be replaced by universal values. The titles of most chicken soup accounts are more or less related to universal values.

When a title contains certain universal values, it means that it is easy for most people to understand. Similarly, once your title opposes universal values, it will easily refresh these people's cognition.

Recognized universal values ​​include:

Democracy, freedom, fraternity, human rights, fairness, equality, justice, reform, opening up, development, common prosperity, peace, harmony, compassion, and tolerance.

Titles can create two kinds of contrast:

• The meaning expressed in the title has universal value
• The title expresses opposition to universal values

For example, a title with universal value:

• Rich people don't eat with poor people
• Girls should get married and have children early
• Being a good person is more important than making money

For example, a title against universal values:

• Rich people should eat with poor people
• Girls should get married and have children later
• Making money is more important than being a human being

A good title is like a stepping stone, the first information conveyed to fans. If the title cannot impress fans, how can fans read your article?

Author: Adi said

Source: Adi said