What are the advantages of Sogou Advertising?

Sogou is a platform that we often use in our daily lives. We may use Sogou in our daily searches. Sogou input method is also one of our most commonly used input methods. We can also complete the search directly through Sogou input method, which is very convenient. Therefore, Sogou platform is also an important choice for advertising.

So what are the advantages of Sogou’s advertising promotion?

1. The amount of information is huge.

Sogou Search not only covers Sogou Search, but also covers a very diverse search channels such as Sogou Input Method, various browsers, etc. The daily user visits can reach 300 million, bringing a large amount of user data.

2. The targeting is very precise.

Sogou has a very rich classification of targeted delivery. According to different information, the target population, delivery area, delivery time period, etc. can be set very accurately. At the same time, targeted analysis of keywords can be carried out to target users in a more targeted manner.

3. Intelligent delivery system.

The delivery system can not only be accurately set up through operations, but also has many intelligent optimization contents. For word recommendations, creative recommendations, bid adjustments, etc., intelligent optimization plans can be formulated to achieve more reasonable delivery.

4. Low price and good location.

Sogou's free display is only for potential users to click on it. At the same time, Sogou's advertising promotion starting price is lower than other similar products, but it can help companies quickly obtain the expected ranking, and intelligently calculate the bid to reach the golden position, which can better grasp the promotion effect.

5. There are many advertising resources.

Sogou's platform has a large amount of information, and can also display a large number of different advertising resources. Different types of display effects, as well as different display purposes, can all set up various resource positions to display better and richer advertising content and obtain better promotion results.

The above are some of the advantages of advertising promotion on the Sogou search platform, but in fact, the advantages of Sogou promotion are far more than that. Placing advertisements through the Sogou platform is a very appropriate and wise choice.

Author: Li Lei

Source: Li Lei