February Marketing Node Reminder [Dry Goods Collection]

February 2020 is coming soon, and it is also a month full of hot topics!

In the second month of 2020, the editor has compiled some reminders and suggestions for marketing nodes in February for your reference. Included nodes: Lantern Festival, Valentine's Day, Beginning of Spring, Rain Water, Dragon Head Raising, etc. (Note: The case in this article is from 2019)

Lantern Festival

Keywords: glutinous rice balls, lantern riddles, family affection

February 8

The first festival after returning to work after the New Year is the Lantern Festival. As the most important festival in February, advertisers will certainly not miss the opportunity to take advantage of it. However, how do advertisers take advantage of the situation?

1. Most brands will choose to leverage the momentum through posters, using several elements related to the Lantern Festival, such as rice balls, riddles, lanterns, etc. The transformation between shapes will be more creative.

Case: Durex

Case: Ganji.com

Case: Durex

2. In addition to rice dumplings and riddles, there are also poems related to the Lantern Festival. You can slightly change the poems and incorporate them into your own brand, then you can use them.

Case: 58.com

Case: BOSS Direct Hiring

3. Eating glutinous rice balls means reunion, and family reunion is a blessing. The poster can also highlight the elements of home, which will be more family-friendly and full of empathy.

Case: Anjuke

4. Posters are essential, and brands with a budget can also use H5, such as guessing riddles to win gifts, which is steady and safe.

Case: Wan Chai Pier

Valentine's Day

Keywords: singles, couples, love

February 14

Valentine's Day is coming, are you ready for the gifts? Are you still single advertising dogs ready to eat dog food? Valentine's Day is the most important of the 14 Valentine's Days. How can we take advantage of it?

1. Taking advantage of Valentine's Day, it is inevitable to be vulgar, especially the condom brands will be very creative. Mei Xiaohua kindly advises you to pay attention to the degree of vulgarity.

Case: Durex

2. In addition to the dirty posters that take advantage of the situation, more brands will choose to make accurate confessions to users, or say some earthy love words.

Case: Jiang Xiaobai

Case: Qia Qia

3. In addition to leveraging posters, it is also a good idea to let your users actually experience the benefits brought by couples, such as the commonly used second portion at half price or free, and bring your couple to eat together.

Case: Food

4. Is Valentine's Day a day for couples to show off their love, or a day for singles to eat love. Brands can leverage the power of this group of singles and unleash their creativity.

Case: Jiayuan.com

Case: Fliggy

5. In addition to the posters, there are also H5 options to leverage the momentum, which can test whether you are a single dog, what kind of kissing method is suitable for you, when you will be single, what kind of personality you have, etc.

Case: Love and Producer x Meitu Camera: Test which kissing style is suitable for you

Case: Maimai x Okamoto: Sex life survey report

Case: Mayu "This is how I spent Chinese Valentine's Day" H5

6. Brands can also launch Valentine's Day gift boxes, which users can use as gifts or as collections. For example, Taobao Xinxuan teamed up with public account celebrity @胡辛姝 to launch the #百年好盒# exclusively for couples.

Beginning of Spring, Rain Water

Keywords: spring, new, green

February 4, February 19

There are two solar terms in February, Lichun and Yushui. These two solar terms bring the arrival of spring, which are full of green. We still need to take advantage of them.

1. To leverage the momentum of most solar terms, brands will choose to use posters, which are simple to produce and have low costs. The Beginning of Spring means that spring has arrived, representing green, hope and beauty.

Case: Xiaomi

Case: Suning

2. In addition to the most common poster leverage, condom brands will focus on the sun in the word "Spring", which will be more dirty.

Case: Durex

3. Condom brands are also having fun using the elements of new seeds and new hope in spring.

Case: Mei Niang

Movie releases

Keywords: poster, star, copywriting

Although the films released in February are not as good as those released during the Spring Festival, there are still some good movies. For example, "I'll Wait for You at the End of Time", "The Big Winner", "Wild Oats", "Peter Rabbit 2", "Little Women", etc. However, for every hit film, brand leverage is essential.

1. WeChat push, advertisers can organize the poster copy of the film, as well as the advertiser's version of the classic lines.

2. Although February is not as lively as the Spring Festival period, there are still movies for Valentine's Day. Advertisers can combine movie elements and lines to launch posters.

Case: Lmix Leman takes advantage of "The Wandering Earth"

Other important node notes:

World Wetlands Day 2 February

International Mother Language Day February 21

International Meteorological Day February 10

Third World Youth Day February 24

World Cancer Day February 4

International Day of Solidarity with South Africa February 7

International Rare Disease Day February 29

Author: Meihua.com

Source: Meihua.com (ID:meihuaevent)