Analysis of the 618 Brand Marketing Sales Explosion Strategy

In 2022, there are 3.7 billion social media users worldwide, which means that social media is becoming a part of people's lives.

Times are changing, and so are social media marketing trends. If marketing is viewed as a relay race, hard advertising is the starting point, responsible for accelerating reach and increasing penetration; e-commerce and live streaming are the sprint, responsible for the final conversion; then the role played by social media marketing is undoubtedly the important mid-course run. The core is to continuously interact with consumers, and the goal is to achieve mental transformation.

With the prosperity of social platforms and UGC, information has become more transparent and easier to obtain. Social media marketing, commonly known as grass-planting/word-of-mouth marketing, which performs the function of running along the way, is becoming more and more important, especially for emerging brands that are highly dependent on channels.

In the entire social media marketing chain, brand advertisers will set three levels of KPIs, which roughly include: brand building, interactive promotion, and commercial conversion; and use attribution models to calculate ROI, evaluate the effects of each platform and KOL, and optimize the corresponding social media marketing strategy.

So with the 2022 618 Mid-Year Sale approaching, what new strategies will the major brands have? Let’s take a look at the following content today.

Author: Micro Broadcast Easy

Source: Weibo