Brand Yuanqi Forest Marketing Data Report

When it comes to sugar-free beverages with “0 sugar, 0 fat, 0 calories”, people will most likely think of Genki Forest. As a young brand founded in 2016, how did Genki Forest grow into a well-known and highly competitive internet celebrity beverage in just four years?

The brand positioning of Genki Forest's "sugar-free" beverages is in line with the young urban population's pursuit of light, natural and healthy eating concepts, and the brand is deeply favored by female users in first- and second-tier cities. In terms of brand communication strategy, Genki Forest accurately identified the interests and preferences of young audiences and chose entertainment content marketing to quickly increase brand awareness.

According to data, as of October 18, 2020, Genki Forest has launched a total of 6 variety shows and 1 TV series, ranking eleventh in the beverage industry in terms of the number of drama and variety show content launched. Since sponsoring "Our Band" in March, the brand public opinion of Genki Forest has begun to rise. During the summer vacation from July to September, many variety shows sponsored by the brand, such as "Full of Energy Brothers", "Let's Go, Youngsters", and "Youth on the Earth", were launched one after another, driving the public opinion volume of Genki Forest to remain at a high level and significantly improving brand awareness. The content marketing strategy may be the key strategy for Genki Forest to quickly open up the consumer market.

This time, we released the "Yuanqi Forest Content Marketing Effectiveness Evaluation Report" based on the marketing think tank data, interpreting Yuanqi Forest's brand marketing strategy from three aspects: Yuanqi Forest's content marketing overview, Yuanqi Forest's content marketing effectiveness analysis, and comparative analysis of soft advertising in the beverage industry, in order to provide valuable reference and reference for the industry.

Author: Endata

Source: Entdata