Can Internet thinking take root in the home appliance industry?

Nowadays, when it comes to Internet thinking, more and more home appliance companies have become entangled with it. In the critical period when sales are sluggish and the industry urgently needs transformation, whether the intervention of Internet thinking can really become the savior depends on how traditional home appliance companies operate.

In the first half of this year, the home appliance market seemed lively, but in fact the growth rate was slower than in previous years. Judging from the home appliance sales data for the first half of 2014 released by the Ministry of Commerce, the overall sales performance of home appliance companies was mediocre, affected by multiple factors such as the macroeconomic environment, the downward trend in the property market, and the early release of consumption potential .

Some analysts believe that despite the rising tide of intelligence and Internet thinking, home appliance companies are promoting the development of the smart home industry through "transformation, alliance, change, and cooperation", but in the context of changes in interaction modes, changes in production organization forms, and the lack of a unified control platform, China's smart home market as a whole is still in the capacity introduction period, and the smart home industry still faces many obstacles in its promotion process.

Industry insiders pointed out that without the skills to manufacture screens and chips, a simple assembly workshop would not be able to position and define its products from the source, which would lead to serious product homogeneity and reduce the profit margins of the entire industry. Therefore, it is reasonable for home appliance companies to frequently launch price wars.

Industry experts pointed out that the future consumer market will still be dominated by the basic functional needs of traditional TV products, supplemented by soft needs and service needs. The key is to make good products, increase user stickiness, establish a complete smart TV industry chain, eliminate all frills, and improve brand image, functionality, usability and content. Today, the most concerned issue on TV is user experience.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.