It is worth pondering whether OLED 4K TV should avoid following the old path of plasma TV in its development

So far, judging from the semi-annual reports released by many domestic color TV companies, the profit situation in the first half of this year is more losses than profits. The reason is that color TV companies are in the stage of accelerating transformation, and they also need to be cautious when changing their products to avoid going the old path of plasma TVs.

The decline in market demand, the increase in R&D and promotion investment, and the cancellation of energy-saving subsidies by the state have become the explanations for the losses of many domestic color TV companies in the first half of the year.

Since Internet companies entered the color TV market last year and disrupted it, the update speed of color TV products has been accelerating, and many manufacturers have even established sub-brands to compete with them.

Relevant industry insiders pointed out that the overall downturn in the home appliance industry has also sounded the alarm for home appliance companies that relied on policies in the past. Policies cannot replace the duties that companies should fulfill, and companies should not rely too much on policy tilts. When entering a fair competition environment, Chinese home appliance companies can only truly grow from "hothouse flowers" supported by policies to solid brands that can withstand the test of the market if they are truly responsible for their own products and brands and do their best.

Since the beginning of this year, new technologies such as 4K and OLED have continued to enter the color TV market. At this critical juncture when facing new technology product innovations, if the market situation is judged, increasing the corresponding product structure adjustments has become the focus of color TV companies.

Industry experts said that the Beijing Development and Reform Commission recently issued the "Beijing New Industry Prohibition and Restriction Catalogue (2014 Edition)", in which plasma TV manufacturing was included in the list of prohibited investment and construction. Plasma TVs were once evenly matched with LCD TVs, but as their market share declined, they are now gradually fading from our sight. Today, display technology is ushering in a new change. In the development of new technologies such as OLED and 4K, how to avoid the old path of plasma is worth pondering.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.