The price war in the color TV market started in the second half of the year, and 4K became a hot spot for promotion

After experiencing a downturn in the first half of the year, color TV manufacturers and channel dealers seemed to be working harder to boost sales performance in the second half of the year, and August became the prelude to a price war.

According to Home TV World , more than one company will have big moves on color TV products in August. Gome, Suning, Amazon, Yixun and others have all done their homework in advance and coincidentally chose to start large-scale promotional activities at the same time.

Not only retailers but also TV manufacturers are making efforts in August. It is reported that Changhong will release new iteration products in August; Konka will release 4K new product SLED; and Skyworth will release 4K new product GLED on August 20. It is also understood that both Konka and Skyworth are releasing new 4K TV products, which have significantly improved the picture quality and are cost-effective.

According to forecast data from relevant institutions, the sales volume of 4K ultra-high-definition TVs will reach 560,000 units in August , and the penetration rate will reach 16%.

Throughout this August promotion, Gome has set a goal to attack from four aspects: channels, experience, products, and prices, "to help popularize 4K TVs and redefine the price standard for color TVs above 50 inches"; Suning has launched a Chinese Valentine's Day special promotion with 4K TVs as the main focus, and there is no shortage of 4K large-screen smart TVs on platforms such as Amazon and Yixun ...It can be seen that with the continuous maturity of product technology, since its first appearance in 2012, 4K ultra-high-definition TVs have gotten rid of their "aloof" image and have gradually entered the homes of ordinary people. With the strong promotion of major brand manufacturers, channel dealers, and retailers, large-screen ultra-high-definition smart TVs will shine in the TV market in the second half of the year.

Industry insiders analyzed that in the first half of this year, the transaction volume of my country's online retail market was about 1.1 trillion, a year-on-year increase of 33.4%. In terms of cost advantage, e-commerce is also irreplaceable. Under the same profit level, online channels are more than 8 percentage points cheaper than physical stores, which does not include the approximately 8% cost of prototypes, booths, promotions, etc. of traditional offline channels. With the traceability of online sales, the large database formed can accurately indicate consumer needs, tap into consumers' potential needs, and subvert traditional commodity production and sales models. According to current analysis, there will be unlimited room for development.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.