Large and medium-sized 4K TVs become standard, and market share increases dramatically

Since the beginning of this year, the domestic color TV market has not yet recovered from the impact of last year's policy withdrawal. In the sluggish market environment, 4K TVs have emerged as a dark horse, especially large and medium-sized ones have become a sales hotspot, with sales increasing 560 times year-on-year.

According to relevant data, the color TV market, which was in the pain period in the first half of 2014, showed an overall decline. From January to June, the sales volume of color TVs was 22.17 million units, a year-on-year decrease of 9.7%, and the retail sales volume was 78.3 billion yuan, a year-on-year decrease of 15.5%. Under the overall sales decline trend, offline monitoring data from China Market Research shows that the retail volume share of 50-60 inch UD TVs in this size segment has increased from 24.1% in January 2014 to 31.1% in June, and will continue to rise during the National Day holiday.

Industry insiders pointed out that the explosive growth of 4K TVs is inseparable from the fact that color TV companies have made 4K TVs their main products in the TV market this year . Although it can be seen from the recent announcement of the first half performance of various color TV companies that China's color TV market this year is showing an overall downward trend, although the entire market has declined, 4K TVs have grown against the trend.

Industry experts said that as large and medium-sized 4K TVs gradually become standard for color TVs and product prices gradually decrease, sales of 4K TVs will show a significant upward trend in the coming period, market share will further increase, and the profits of color TV companies will also grow substantially.

Relevant forecast data show that the total sales volume of color TV in 2014 will increase, with the total retail market volume reaching 5.53 million units. As the entire industry chain matures, the penetration rate of 4K TVs will further increase. It is estimated that the sales volume of 4K TVs in China will reach 8.05 million units in 2014 and 18.09 million units in 2015. China will become the most important market for 4K TVs.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.