IQIYI's Ma Dong: Pirated video websites are doomed to fail

On September 16, at the International Copyright Forum, iQiyi Chief Content Officer Ma Dong delivered a keynote speech. He said, "In today's market environment, it is impossible for any pirated online video company to survive."

With the promotion of copyright protection to the Internet video industry and the promotion of film and television copyright protection to the original film and television works of online video companies, the Internet video industry has developed by leaps and bounds. At the same time, the competition in the video industry has become more fair and effective, and any pirated video industry has nowhere to survive.

Ma Dong believes that "in addition to benefiting from the rapid progress of digital technology, the development of the video industry is inseparable from the protection of content copyright and the improvement of the market environment. Ten years ago, the business model of providing free viewing for viewers by self-producing and importing film and television works while collecting advertising fees was an unattainable wish of the video industry. Today, this has become a reality."

Ma Dong also said that iQiyi's self-produced programs have been recognized by the market through the interactive mode of TV and Internet, and will increase investment in film and television content in the future, cultivate R&D teams, and reward creators and producers. "We are confident that we have a copyright protection mechanism to prevent commercial investors from suffering losses."

Considering the future prospects of the video industry, only by maintaining a high-definition and genuine market strategy can the industry continue to survive and develop.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.