How can a new Douyin account reach a huge number of users?

For example, if the advertising target ROI is 3, and a plan with a ROI of 1.5 and a cost of 100 yuan is implemented, this plan is an invalid plan. The number of plans corresponding to the budget mentioned in the middle article is to control ineffective consumption. The more plans there are, the more ineffective consumption there is, and the more difficult it is to improve ROI. With less ineffective consumption, ROI will naturally increase.

The way to identify ineffective consumption is to close the plan. The standards are as follows:

1. Target ROI identification: When a plan has 6-8 orders, but the advertising ROI does not reach the target, close the plan.

2. Account ROI identification: If all plans of the account do not reach the target advertising ROI, keep one or two with the highest ROI and close the other plans.

3. Number of orders: If the number of orders is less than 5 after running for more than 2-3 hours, close the plan

4. Bid identification: When one bid is consumed, an order must be placed. If no order is placed, the plan will be closed. When the account is just created, 2 bids can be tolerated, that is, if the bid is 50, an order must be placed when the cost reaches 100. If no order is placed, the plan will be closed. The best time to place an order is when the bid is around 20%-60%.

5. Identification of the average order amount of the advertisement: that is, the average order value of the advertisement. When the average order value of the first 3-5 orders is lower than one-third of the average order value of the live broadcast room

6. About the plan. The higher the prices of the first few conversion orders, the better; the lower the prices, the worse.

7. Consumption identification: If the consumption is only a few dollars in one or two hours, all orders will be turned off.

8. Identification after closing the plan: After the plan is closed, the ROI is higher and the target ROI requirements are met. If the number of orders is higher than 6-8, the plan will be reopened. If it is lower than this number, it will not be opened. The number of orders is too small and the staff is not stable yet. If it is opened again, the ROI will most likely drop.

Key points:

Dynamically maintain the number of plans running in the account, and see the middle article for more details on the number of plans corresponding to the budget consumption. When closing a plan, you need to create a new one or copy a plan.

Of course, the copy plan can copy the plan with high ROI without considering the homogeneity of the same targeting and material plans. There is no need to consider the plan life cycle or plan decline. Just keep using the plan if the ROI meets the target, and close the plan if it does not. It is simpler and more direct.

When closing the plan, should you test another targeted or material, or copy a plan with high ROI? This is also mentioned in the middle article. It depends on the current stage of the account and the proportion of the plan to maintain. I'll take a screenshot and put it below.

02 Lock in ROI

2. Lock in high ROI: Advertising ROI must be more than 3 times the target, and it will be closed within 10 orders. For example, if you bid 50 and spend 100, normally you would get 2 orders, but you got 8 orders instead, and the advertising ROI is in the teens. This is because the conversion rate of this wave of people is very good. If you continue to run the ad, the conversion rate will be averaged out, and the ROI will slowly drop. You can turn it off when there are less than 10 orders and never turn it on again.

3. Plan switch: When the plan with high advertising ROI is about to end, do not turn it off. Keep it on and continue running the next day. Compared to saving that little money, you can make more money with high ROI the next day.

1. Look at the time-sharing data to lower the price, and lower the bid when consumption is rising. In reality, people often do not look at the time-sharing data, and only lower the bid when consumption is about to rise. This plan is basically useless.

2. Keep shutting down the plans that work well and come up with a plan with a lower bid than him.

3. To lower the bid, do not operate on the original plan, but directly create a new plan with a lower bid.

4. Price reduction extent: reduce the price by a few cents on the same day, and by a few cents or dollars on different days. It will take 1-2 weeks to reduce the price by 10%-20%. This is a long-term action. If the price is in very high-bid categories such as jewelry, jade, and second-hand luxury goods, the reduction can be larger.