Why has China Merchants Bank’s micro-customer service become an industry benchmark?

According to sources, on November 5, the number of users bound to China Merchants Bank credit cards on WeChat exceeded 10 million. Two years ago, China Merchants Bank took the lead in launching a WeChat-based micro-customer service system, boldly and proactively targeting the emerging mobile Internet. In less than two years, China Merchants Bank has continuously optimized customer experience and improved service capabilities on the WeChat platform. Compared with other financial companies that follow suit and try out WeChat, China Merchants Bank has made a long-term and complete plan from the beginning: the WeChat platform is not only a channel to improve the customer service system, but also a window and position for the new era of mobile Internet in the future. China Merchants Bank did not rush for quick success and large-scale fan marketing, but worked hard to build a reputation for service on the WeChat platform. It is this pragmatic and people-friendly mentality that has attracted the recognition and love of China Merchants Bank users for its WeChat public account.

The number of bound users exceeds 10 million, which means that the microservices of CMB have reached a new level: on the one hand, it shows that the services provided through WeChat have been highly recognized by credit card users, and on the other hand, it also shows that the migration of users' usage habits from traditional telephones to mobile Internet has been completed. In the future, CMB will be able to provide customers with more comprehensive services on this platform, whether it is point redemption, bill installment, or even O2O services of preferential merchants, or even the core platform of e-commerce shopping, which will bring users a brand new handheld experience.

The user scale exceeds 10 million, which means that the basic platform of China Merchants Bank has achieved a leap in key capabilities. It is reported that Yunruan IMCC, the third-party developer of China Merchants Bank's credit card WeChat platform, has prepared a cluster architecture plan for it that is 10 times the current business volume. In the future, it will not only be able to support normal services for tens of millions of users, but also may support Internet activities such as flash sales that may bring extremely high peak traffic. What kind of good show will be staged on China Merchants Bank WeChat in the future, you may as well wait and see.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.