Hardware innovation and experience innovation are the key to the future development of smart TVs

The TV game market was once considered a blue ocean, but due to various problems and bottlenecks, it has always been tepid. With the relaxation of national policies, major industries have continued to make efforts in the TV industry. Recently, TV manufacturers have sought cooperation with Internet companies or game companies in different dimensions.

However, the breakthrough for the future development of smart TVs has always been a key issue jointly discussed and researched in various fields.

Modular private customization

Due to the continuous breakthroughs and progress in electronic technology, the frequency of innovation and replacement of hardware products is getting faster and faster. TV manufacturers have also broken the previous way of releasing new TV products of the same model at the same time and implemented modular customization, which increases user choices and allows users to update and upgrade according to needs. It is reported that all hardware, software applications, etc. of smart TVs can now be customized by users.

The personalized customization platform provided by TV manufacturers allows users to customize products according to their own requirements, including size, color, appearance, screen, core functions, configuration, etc., fully realizing the best choice of "private customization".

Enriching user experience

How to reasonably enrich and fill the content is the decisive factor in determining the future development of smart TVs. Building a whole home entertainment system with people as the core has become the key point for all major fields to exert their strength. Film and television entertainment has always covered the largest proportion of people, so how to create high-quality resource content has become the first axe for major manufacturers to seize the market.  

Next is gaming entertainment. The large screen provided by TV games opens up a larger gaming space, provides a better sensory experience, and simulates the real gaming scene in a better and more realistic way, allowing players to enjoy a gaming atmosphere that makes them feel like they are in the real world. This is an effect that mobile and PC games cannot achieve. In addition, TV games are equipped with rich hardware, such as handles, holographic sensing devices, sensor sticks, etc. TV games can combine entertainment and sports to maximize the application service needs of users.  

In addition to movies, TV and games, the future expansion of smart TVs will include business, social networking, education and other related fields. For example, you can chat while watching movies, realize shopping and payment, and youth family entertainment education on TV, and appropriately integrate the use scenarios of life and mobile terminals into the family entertainment ecosystem to reasonably expand the application experience of smart TVs. In the future, in terms of content application experience, the expandable content is very rich.

There is huge room for imagination in the future development of smart TVs. The expansion of application content and the creation of gaming hardware will greatly enhance user selectivity. In the future, the smart TV field will create a personalized home entertainment system that belongs to each user.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.