Do we really need bezel-less phones?

Since OPPO, Samsung, and Huawei have successively launched borderless mobile phones, LeTV's upcoming super phone has also promoted the "borderless" design as a selling point. Recently, 360's new phones have also been frequently exposed to use borderless screen design. It can be seen that in the future competition in the mobile phone market, borderless will become an important promotional highlight that major mobile phone manufacturers are eyeing.

But do we really need a borderless phone?

Mobile phone development encounters bottleneck, alternative innovation seeks a way out

With the continuous breakthroughs in mobile phone hardware technology, mobile phones can provide users with more and more application services, and people spend more and more time on their mobile phones. In addition to great satisfaction in performance applications, users are also keeping up with the pace of the times in the pursuit of aesthetics.

As mobile phones have entered the era of full touch screens, the stereotyped touch screen designs on the market obviously can no longer satisfy the discerning eyes of consumers.

Judging from the mobile phone market in the past two years, the smartphone ecosystem seems to have encountered a bottleneck in its development. The upstream hardware suppliers are single. In order to attract more market share, it has become extremely difficult to seek breakthroughs in hardware performance alone. The easier breakthrough is to start from the appearance and industrial design of the mobile phone. Major mobile phone manufacturers have quickly taken action and chosen to make a fuss about the design of the mobile phone frame.

In order to meet users' higher aesthetic pursuits and viewing experience, we try to choose to narrow the screen border of the mobile phone to give the mobile phone screen a larger viewing field.

Last year, Samsung launched a curved display smartphone, the Samsung Edge, which achieved a new breakthrough in mobile phone appearance design. At that time, only a few mobile phone manufacturers were capable of producing any number of curved display screens. The curved screen launched by Samsung received widespread attention in the industry, but the market conditions have not improved since then. The market response has been lukewarm. The reason is that it tried its best to make its products stand out without considering whether users really need such designed products.

The development of innovative needs drives technological breakthroughs

Whether borderless phones are really needed by the majority of users is the first question to be solved. According to the voting data initiated by a forum, among all the netizens who participated in the voting, nearly 73% of them believed that borderless phones are necessary and hope that they can be popularized in the smartphone market as soon as possible. Nearly 8% of netizens believed that borderless phones are just another gimmick of smartphone manufacturers. The remaining 20% ​​of netizens believed that this technology is an inevitable product of technological development.

From the voting results, we can easily see that more than 70% of netizens still have great expectations for borderless mobile phones. Its advantages are to enhance the appearance and overall temperament of the mobile phone, increase the screen-to-body ratio of the mobile phone, and enhance the "prestige" when holding it in the hand. It can be seen that borderless mobile phones will become an inevitable development trend in the future.

Although borderless displays are widely accepted by users, the problems that come with them have also surfaced one after another. How to improve the touch technology in the edge area of ​​the mobile phone screen, how to choose upstream suppliers, and the borderless screen will become more fragile. How to enhance the hardness of the screen have become the three major issues that mobile phone manufacturers need to solve.

In fact, every transformation in the form of a mobile phone heralds the end of an era and the beginning of a new era.

Borderless is not only a change in design, but will also lead to a significant improvement in the entire mobile phone technology.

In 2015, the "borderless" revolution has already begun, and behind it is the vigorous rise of domestic mobile phone manufacturers. Let us wait and see who can seize this historical opportunity of "borderless mobile phone" and achieve victory in this design revolution.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.