Five keys to a better 5G: Discovering key trends that will impact consumer adoption of 5G

Ericsson ConsumerLab recently released a report that studies the impact of 5G on global smartphone users and their expectations for the technology in the future. Among them, indoor coverage is one of the key areas of this study. The report pointed out that one in five 5G users have reduced their mobile Wi-Fi use indoors due to the advantages of 5G mobile networks.

The report, titled "Five Ways to Achieve Better 5G," is the largest global 5G consumer research to date, covering consumer attitudes and opinions in 26 markets including the United States, China, South Korea, and the United Kingdom, representing 1.3 billion smartphone users worldwide, including 220 million 5G users.

At the same time, the report explores consumers' views and perceptions of 5G. One of the major findings is that even at the end of 2020, as consumers further recognize the service and value advantages of 5G, the number of smartphone users who own 5G phones and upgrade to 5G packages may increase by 22%. By 2021, at least 300 million smartphone users will use 5G networks.

The report also highlights how 5G is beginning to spark new usage behaviors. In addition to reducing Wi-Fi usage, early 5G users are spending an average of two more hours per week on cloud gaming and one more hour per week on augmented reality (AR) applications compared to 4G users.

While 5G users are satisfied with the speed, about 70% are dissatisfied with the availability of innovative services and new applications. Consumers said they are willing to pay 20% to 30% more for 5G plans that bundle digital service use cases.

As the vast majority of 5G early adopters’ daily technology experiences take place indoors due to COVID-19 quarantine measures and travel restrictions, early adopters say indoor coverage is twice as important as speed or battery life in providing a satisfying 5G experience.

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