As long as tablets are alive, one market is saturated while another is hungry.

In the first half of 2015, the number of tablet computers sold in China reached 711, up only 1.2% from the same period last year, and the growth rate has slowed down significantly. The personal consumer market is becoming increasingly saturated. Although Apple continues to maintain its leading position, the sales volume has declined for six consecutive quarters, and the erosion from overseas brands Google, Chromebook and domestic brands Huawei, Xiaomi, Lenovo has forced this brand, which has achieved great success in the consumer market, to increase its efforts to catch up in the enterprise market.

As the king of smartphones and tablets, Apple has never concealed its ambitions in the enterprise market. Even for Apple, which has been successful in the consumer market, the enterprise market is not an area where it has an advantage. However, facing the fierce competition and increasing saturation of the personal consumer market, focusing on the enterprise market may become one of the important ways for Apple to continue to lead the industry in the Cook era.

Although Apple has repeatedly stated that 98% of the world's top 500 companies choose to use iOS devices for office work, it is an indisputable fact that Apple lacks R&D experience for corporate users. In this case, Apple chose to cooperate with companies that have advantages in the field of enterprise applications. Earlier this month, Apple and Cisco officially announced the establishment of a partnership. The two parties plan to jointly develop technology to help corporate employees using iPhones and iPads better utilize Cisco's video, web conferencing and other collaborative communication products. At the recent new product launch conference, the launch of large-size iPad products was also seen by the outside world as Apple's intention to attract more corporate users. Traditional software giants SAP and Oracle have also launched application products for corporate users, hoping to consolidate their dominance in related industries.

Various trends and data show that tablets are shifting from traditional personal handheld entertainment to markets and users with purely commercial purposes. These tablets designed for commercial purposes, combined with relevant commercial software and industry applications, will be able to meet the customized needs of enterprises to a greater extent. What the giants need to do is to find these market segments and solve the pain points.

Industry insiders believe that there is no manufacturer that has an absolute leading advantage in the enterprise market. It may not be an exaggeration to say that commercial tablets are a lifeline in the reality of slowing tablet growth, but after landing, they may encounter unimaginable market opportunities, and the competition among Internet giants for this piece of cake will surely become more and more intense.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.